Morning Update: Giraffe doesn’t care about your GoPro; W+K Amsterdam debut World Cup 2014 Powerade campaign; Instagram closes Peaches Geldof’s account

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Giraffe Doesn’t Care About Your Silly GoPro

“This giraffe knows what GoPro’s up to, and he’s not having any of it.

For its latest advertisement, GoPro placed its product in the path of danger. Before long, a looming giraffe appears in frame, and gives the camera a swift kick before continuing on its way.”

The Guardian: Andy Coulson: affair with Rebekah Brooks was ‘wrong’

“David Cameron’s former spin doctor Andy Coulson has said his clandestine affair with the former News International chief executive Rebekah Brooks was “wrong”.

Speaking for the first time about the six-year on-off relationship, he told jurors at the Old Bailey on Monday that he wanted to take “full responsibility” for the affair, particularly for the “pain” it had caused his wife. “

AdWeek: 24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise

“Here’s a pretty cool project from Mullen for a client we won’t immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, or watch the video to find out.)

The Boston agency posted this job listing online for a “director of operations” position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:”

Mediabistro: W+K Amsterdam Debuts ‘There’s Power in Every Game’ for Powerade

“W+K Amsterdam have a launched a new, global World Cup 2014 campaign for Powerade, “the official sports drink of FIFA.”In addition to television, the campaign also includes print/out of home, digital, and online documentary films (more on that later).”

The Guardian: Guardian and Washington Post win Pulitzer prize for NSA revelations

“The Guardian and the Washington Post have been awarded the highest accolade in US journalism, winning the Pulitzer prize for public service for their groundbreaking articles on the National Security Agency’s surveillance activities based on the leaks of Edward Snowden. “

The New York Times: JWT to Bring Back the Classic J. Walter Thompson Name

“A funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.”

Mumbrella Asia: Ad agency Strawberryfrog withdraws brand from Singapore after less than a year

“Ad agency brand Strawberryfrog has withdrawn from Singapore, merging its local operations with US-based firm APCO Worldwide less than a year after launching in the city-state. “

The Huffington Post: Peaches Geldof’s Instagram Shut Down: What Should Happen to Your Social Media When You Die?

“Peaches Geldof’s Instagram account was shut down at the request of her family two days after she was found dead in the home she shared with her husband Thomas Cohen and their two young sons.

A spokesperson for the photo sharing site did not comment exclusively on the matter, but said: “When a person passes away, we do honour requests from close family members to deactivate their Instagram account, which removes the profile and associated information from the site.””


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