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Morning Update: Go cold turkey on your phone; Daily Mail warns of tough market; Mashable’s native ad; Publishers irked at Twitter

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Creativity: Do you dare go cold turkey on your phone this Thanksgiving?

From a couple of interns at BBH New York comes a social media movement that urges you to stop looking at social media this Thanksgiving. And that goes for emails, apps and other stuff too. In fact, they want you to go “cold turkey” over the next 24 hours and — shock, horror — switch off the phone completely. Because Thanksgiving is, you know, family time.

Those who are brave enough are encouraged to post the image seen here on social media using the hashtag #gocoldturkey. Lisa Marie Conzen and Jessica Mantovani are the interns behind the project. Check out more about the movement on Facebook,Twitter and Instagram. That is, before you switch off your phone.

Campaign: Daily Mail publisher reports 4 per cent fall in pre-tax profits to £288m

The publisher of the Daily Mail has warned “the challenging market conditions in the UK print advertising market” will have an “adverse” impact on the next financial year after reporting a 4 per cent fall in pre-tax profits this year to £288m.

Total advertising revenues for the Mail businesses, which includes the Daily Mail, Mail on Sunday and MailOnline, were £242 million in the year to September, a decline of £10 million or 4 per cent on the previous 12 months.

Ad Week: Old Spice pitchmen wage a battle for (shirtless) control of SportsCentre 

ESPN’s SportsCenter will find Terry Crews and Isaiah Mustafa behind the show’s anchor desk tonight, but they’re not there to talk through highlight reels.

Old Spice’s resident pitchmen will battle for control of the show’s desk in one final fight as their months-long rivalry campaign from Wieden + Kennedy.

A 60-second ad, “Truce,” brings the campaign’s narrative—Crews and Mustafa’s contrasting personalities representing different Old Spice scents—to a close when it airs tonight during SportsCenter:

Ad Age: Mashable shop is a native ad that’s also an online store

Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They’ve typically looked at new ways of fusing editorial and advertising — sponsored articles, branded videos, etc. — but Mashable has come up with a way to add e-commerce to the mix.

On Cyber Monday Mashable will open Mashable Shop on its site. And in a native advertising spin on e-commerce, the new e-commerce section of Mashable.com will be sponsored by Visa and incorporate the company’s Visa Checkout payment service.

Guardian: ‘Phuc Dat Bich: man says he created name hoax to fool media and Facebook

A man whose claim that Facebook discriminated against him because of his name was reported around the world has announced that it was a hoax.

In January, a man posted to Facebook a screenshot of an Australian passport that appeared to show his full legal name was Phuc Dat Bich, claiming that he had been accused of “using a false and misleading name” and had his account shut down multiple times.

Digiday: Frustrated publishers to Twitter: give us our share counts back

It seems like Twitter and other social platforms are always making changes to their platforms, so Slate executives were caught by surprise when the Twitter share counts they use to monitor stories’ social importance disappeared from their site last Friday. “I guess we got caught with our pants down,” admitted Slate’s vice chairman Dan Check.

Twitter is getting rid of the share counts in its sharing buttons, affecting publishers including The Huffington Post and Entertainment Weekly in addition to Slate that used to show that count on its article pages.

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