Morning Update: Hefty sexes up garbage men; Restaurant offers pot-and-dinner pairing menu
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=QGIop324C88
AdWeek: Hefty Is Now Sexing Up Garbage Men
“Following the trend of hunky men peddling not-so-hunky products (like Liquid-Plumr andKraft salad dressing) is Hefty with its new “Ultimate Garbage Men” commercial.
In the spot by Havas Worldwide Chicago, super sexy garbage men in tight shirts drop all sorts of weird innuendos that make zero sense when discussing garbage bags. However, the presence of an actually hefty garbage man makes the spot kind of funny. Or at least funny enough to excuse the phrase, “And that gripping drawstring? So tight.” Unfortunately, there’s no redeeming the housewife making awkward expressions of arousal.”
The Guardian: Rebekah Brooks’s PAs ‘effectively ran her life’, phone-hacking trial hears
“Rebekah Brooks’s two personal assistants “effectively ran her life”, deputed by her to do everything from getting her bottled water in the mornings to withdrawing cash and to dealing with her mortgages, the Old Bailey heard.”
The New York Times: New Agency, A Spinoff, Will Aim Its Message at a Hispanic Audience
“IT is hard to overstate the increasing influence of the growing Hispanic population upon Madison Avenue.
Another example of the trend comes on Wednesday, when the JeffreyGroup — an agency that has its roots in public relations and specializes in reaching Spanish-speaking consumers — plans to announce the spinoff of a shop called Pinta, or paint. The spinoff, whose name is meant to evoke painting and “the art of cross-cultural marketing,” will offer clients services like advertising in addition to tasks like public relations and social media.”
Mashable: Colorado Restaurant Offers Pot-and-Dinner Pairing Menu
“A Colorado restaurant is addressing the eternal question: What kind of weed goes best with a Honey Miso Salmon?
Hapa Sushi, which was behind a print campaign in 2009 that showed a map of locations of medical marijuana dispensaries and Hapa locations in the state, has a new ad effort that suggests pot-and-dinner pairings, according to Advertising Age.”
The Guardian: Abducted Swedish journalists released in Syria
“Two Swedish journalists who were abducted in Syria in November have been released.
Sweden’s foreign ministry confirmed on Wednesday that writer Magnus Falkehed and photographer Niclas Hammarström had been released and were receiving assistance from Swedish diplomats in Beirut.”
AdWeek: Nissan Delivers a Versa Note to One Lucky Buyer in an Enormous Amazon Box
“When Nissan offered to sell its Versa Note on Amazon last fall, it promised to ship the cars to three lucky buyers in actual Amazon boxes. Well, this weekend it was delivery day!”
AdAge: Five Things to Know About The New York Times’ New Native Ads
“The New York Times rolled out its first batch of native ad units Wednesday with the anticipated redesign of its website. Dell is the first advertiser to buy into the program, which is a three-month campaign costing six-figures, according to people familiar with the Times’ pitch to advertisers, though that includes both the native-ad units and traditional online banner ads.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Morning update
This ad both objectifies men and is derogatory to garbage workers Australia wide. I will be making a complaint to the ad standards board.
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My initial reaction to @Foot Shoe’s comment was ‘give me a bloody break’ but the more I thought about it… if this ad featured women it’d blow up.
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I’m glad you managed to pick up what I was putting down there, Ed.
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And with standards board passing the Lynx ‘Balls’ ad, do you think this one will bother them?
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