Morning Update: Heineken launches global Champions League campaign
https://www.youtube.com/watch?v=U7-LVFG5o9c
Mumbrella Asia: Heineken launches global Champions League campaign
Heineken has launched a global campaign around its sponsorship of the UEFA Champions League football tournament.
The 90 second spot is set on a cargo ship whose crew are desperate to watch a football match.
AdAge: Apple Returns to ‘Modern Family’ — for Free, Again
Five years after debuting the iPad on ‘Modern Family,’ Apple is back on the popular ABC show. This time with star billing.
An upcoming episode of the sitcom takes place entirely online, with the hijinks unfolding through instant messages, mobile-apps and Apple’s video chatting service, FaceTime. The full episode, save some post-production rendering, was shot on Apple’s iPad tablet and its new iPhone 6.
ABC and Twentieth Century Fox Television announced the project.
The Guardian: Peter Oborne resigns, saying Telegraph’s HSBC coverage a ‘fraud on readers’
Peter Oborne, the Daily Telegraph’s chief political commentator, has resigned from the paper, accusing it of a “fraud on its readers” over its coverage of HSBC.
In a blistering attack on the paper’s management and owners, Sir David and Sir Frederick Barclay, Oborne claimed the paper deliberately suppressed stories about the banking group in order to keep its valuable advertising account.
He said it was a “most sinister development” at the paper, where he claimed the traditional distinction between the advertising and editorial department had collapsed.
AdWeek: Company Makes Offensive Ad, Then Shows You Exactly How Not to Deal With the Backlash
It’s getting hard to keep track of brands’ social media fails of late, but the latest comes from Seasalt and Co., a Florida-based graphic design company that sells Photoshop tools. And this one was a multi-part mess.
First, Seasalt posted a truly bizarre ad on Facebook, showing an ominous looking tree with a noose tied to it. This was somehow meant to advertise a new set of Photoshop tools. But to many, it looked disturbingly like a reference to lynching.
Campaign: Havas Media Group partners with content marketing platform
Havas Media Group has formally partnered with the content marketing platform NewsCred, in a bid to expand its content capabilities.
Through the partnership, Havas Media Group will have access to 5,000 publishers including the Associated Press, Al Jazeera, the BBC, Bloomberg, CNN, The Economist, The Guardian, Gawker and New York Magazine.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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