Morning Update: Helen Mirren rallies against old age in debut ad for L’Oréal

Campaign: Helen Mirren rallies against old age in debut ad for L’Oréal

Helen Mirren stars in an ad for the cosmetics brand L’Oréal, which tackles the issue of women feeling invisible as they get older.

McCann London created the spot, which opens with Mirren, who is 69, getting a bit miffed when she is offered a seat at a bus stop.

The actress then begins to talk about the rejuvenating effects of L’Oréal’s Age Perfect cream, dons a leather jacket and goes out on the town.

Mumbrella Asia: Hongkongers name Singapore as preferred place to work overseas, Singaporeans choose Australia or New Zealand: Ipsos study

A study of workers in Singapore, Hong Kong, Taiwan and China across a number of sectors, including marketing, has revealed America as the most popular place where people in these territories want to work abroad.

Of those people who say they want to work overseas, North America was the top choice for Chinese respondents in the study by Ipsos for recruitment firm MRIC. It was the second most popular in Singapore and Hong Kong.

But Singapore was the most popular relocation destination for Hongkongers, Shanghai the favourite for Taiwanese and Australia or New Zealand for Singaporeans.

St. Louis CremationAdWeek: Crematorium’s Weird Ad Campaign With Cute Kids Has Everyone Confused and Angry

It’s early in 2015 yet, but St. Louis Cremation has put forward a strong contender for the year’s most bizarrely tasteless ad.

“Don’t let the flower fool you,” reads the meme-style copy on a picture of a smiling young girl. “She’ll be a teenager soon.” Placed right above the body-burning company’s prominent branding, it has viewers wondering if the ad is urging parents to buy services for their own kids—because life is short, and everybody dies sooner or later.

Naturally, the crematorium’s owner says that wasn’t his intent—he only wanted to get the attention of readers.

The New York Times: Comcast-Time Warner Cable Deal Still Up in the Air a Year Later

A year after it was announced, Comcast’s audacious acquisition ofTime Warner Cable remains in limbo as Washington regulators scrutinize the deal. No surprise there. After all, the $45 billion merger would consolidate an already-concentrated industry, uniting the two largest cable operators in the United States.

But in recent weeks, the air of inevitability around the deal has dissipated. With the Federal Communications Commissionproposing stringent new rules to govern the Internet, analysts have grown more skeptical about the acquisition being approved. Investors began betting against the combination late last month, with shares of both companies falling sharply before recovering last week.


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