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Morning Update: Hugh Jackman escapes prison in mobile phone ad; Star Wars behind-the-scenes look; The Walking Dead spinoff trailer

https://www.youtube.com/watch?v=7CpuBr-41OQ

Mumbrella Asia: Hugh Jackman escapes prison using ‘slimmest phone ever’ in ad for Micromax in India

Hollywood actor Hugh Jackman, most famous for playing sword-fingered superhero Wolverine in X-Men, stars in a new ad for a mobile phone company in India in which he uses “the slimmest phone ever” as a weapon to evade his captors.

The minute-long ad titled ‘Jail break’ for the Micromax Canvas Sliver 5, begins with the Australian actor being transferred out of the trunk of a car and into a jail cell. His captors search him, but cannot detect the phone he is carrying because it is so thin. He then uses it to escape.

AdAge: Ellen Pao Resigns From Reddit

Ellen Pao resigned as interim chief executive officer of Reddit after a user revolt at the online forum, the company announced.

Steve Huffman, a Reddit co-founder, is taking over as CEO, the San Francisco-based company said Friday. Mr. Huffman, chief technology officer at the travel startup Hipmunk, has had no official role for several years at Reddit.

“First, I’m super excited. Second I am terrified,” Mr. Huffman said in an interview.

AdWeek: This Charming Behind-the-Scenes Look at the New Star Wars Is Sure to Make You Smile

“Everything’s changed, but nothing’s changed.” With this perfect summary, Mark Hamill introduces the new short film going behind the scenes of Star Wars: The Force Awakens.

For longtime fans who’ve remained skeptical of the upcoming sequel, the clip will likely do exactly what it was intended to do: reinvigorate their passion and childlike enthusiasm for the series. The video debuted Friday at San Diego Comic-Con, where some attendees were likely hoping for a new trailer but instead were treated to something even more fulfilling.

Most of the focus is on the film’s practical effects and meticulously constructed set pieces, with which J.J. Abrams brings a tactile realism to the film in a way that George Lucas’ 1990s prequels were noticeably lacking.

https://www.youtube.com/watch?v=HCDaAiv9Z04

AdAge: AMC Reveals Extended Trailers for New ‘Walking Dead’ Season and Spinoff

AMC on Friday gave fans of “The Walking Dead” their first extended sneak peek at the series’ sixth season, unveiling a four-minute trailer during a jam-packed panel at San Diego Comic-Con.

Picking up where last season left off, the clip suggests that Alexandria is about to be subject to the whims of yet another Ricktatorship, as Andrew Lincoln’s Rick Grimes looks to whip the untested survivors into shape, while doing all he can to prevent more of his people from becoming zombie chow. If nothing else, there are enough WTF moments to keep “Walking Dead” enthusiasts chewing over the trailer all the way up to the 90-minute Oct. 11 season premiere.

Brand Republic: Facebook to launch own music-streaming service

The competitive and nascent digital music space dominated by Spotify, Apple Music and Tidal could soon have a new audio streaming entrant in the form of Facebook.

According to the music site Music Ally, Facebook is preparing to launch its own streaming service as part of a wider strategy around montising music videos.

No dates have been provided for the launch but it is believed to be scheduled to follow the social media network’s plans to develop its music video offering.

 

 

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