This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-Online: A Homeless Pup Could Be The Ultimate Home Accessory, says IKEA Singapore
“Visitors to Ikea stores in Singapore are being encouraged to add a homeless dog to their list of accessories and furnishings for their home. The retailer has teamed up with local adoption shelters the Animal Lovers League shelter and the Save Our Street Dogs shelter, placing life size cardboard cut-outs of animals who are up for adoption amongst its furniture displays. Those who think their home would benefit from a pooch can scan the codes on the cardboard dogs’ collars to go to a bio and video of each dog on the Home for Hope website.”
Mumbrella Asia: Ogilvy wins Marketing Magazine’s Singapore Agency of the Year
“Ogilvy & Mather has been named Marketing Magazine’s Agency of the Year for the Singapore market.
It is the first time the agency has won Agency of the Year in six years in this competition.
The agency claimed top honours ahead of DDB Singapore, winning gold in the Creative Agency of the Year, ahead of DDB and BBDO, and Digital Marketing Agency of the Year, ahead of Tribal and Possible.”
The Guardian: New York Times fights to limit criticism over apparent Abramson pay disparity
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“An attempt by the top management of the New York Times to quell concerns over pay equality appeared in danger of derailing on Friday, when it was revealed that the salary of Jill Abramson, abruptly fired as executive editor this week, was significantly lower than that of her male predecessor.
The Times has continued to hold that total compensation for Abramson, 60 – who ultimately hired a lawyer to inquire about the pay gap between herself and male counterparts – was comparable to that of the previous editor, Bill Keller.”
AdWeek: Ad of the Day: 9/11 Memorial Spots Balance Tragedy and Tourism
“On Thursday, President Obama dedicated the National September 11 Memorial & Museum at Ground Zero. It opens to the public next week. And now, a pair of simple but powerful new ads from BBDO New York (and Imaginary Forces director Alan Williams) offer a glimpse of the tragic history on display there.
The first replays the surreal view from the International Space Station of smoke billowing over lower Manhattan on the day of the attacks, along with the commentary of astronaut Frank L. Culbertson. The second, voiced by Robert De Niro, focuses on the burnt and twisted watch that belonged to Todd Beamer, one of the passengers who revolted against the hijackers on United Flight 93, causing the plane to crash in rural Pennsylvania, killing everyone on board but sparing countless others in the intended target of Washington D.C.”
Campaign UK: David Abbott dies aged 75
“Abbott founded AMV BBDO alongside Adrian Vickers and Peter Mead in 1977, having first met Vickers at Oxford University in 1959.
The agency went public in 1985 and became part of the BBDO network in 1991. It has been the biggest UK ad agency since 1997.
Abbott left his position as chairman and founding partner of AMV BBDO in October 1998, just before his 60th birthday. He had passed on creative control of the agency to Peter Souter a year earlier.
He died on Saturday (17 May). “
The Guardian: Princess Diana floor plans found at former NoW royal editor’s house
“Security plans for Princess Diana’s home in Kensington palace and other internal police documents were found at the home of the former royal editor of the News of the World, a jury has been told.
The sensitive palace plans including a map, floor plans for apartments and details of where police units were to be deployed and stationed in the event of an incident, the hacking trial at the Old Bailey was told.”
AdWeek: Man Puts Up Billboards All Over L.A. Telling Celebrities to Stop Getting Divorced
“Upset about his daughter’s divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards.
The founder and president of the Society for the Prevention of Celebrity Divorce decided to use his own money to collectively wag his finger at Hollywood. And actually, the headlines aren’t bad.”
The New York Times: As Barbara Walters Retires, the Big TV Interview Signs Off, Too
“On a Wednesday night in early March 1999, Barbara Walters invited a small group of friends and colleagues to her Manhattan apartment to watch her two-hour interview with Monica Lewinsky. During a commercial break, Ms. Walters stood by the window, looking out over Central Park, and noticed something peculiar. “There’s no traffic on Fifth Avenue,” she observed.
“That’s because everyone is home watching the interview,” one of her producers said.”
https://www.youtube.com/watch?v=f6WKfhj1lE0
AdWeek: Ads for Hawaii’s Kona Beer Remind Us Mainlanders That We’re Doing It Wrong
“Hawaii-based Kona Brewing Co. has released a new ad campaign from Duncan/Channon reminding stressed-out mainlanders to enjoy life.
One of two new spots, “Sad Hour,” suggests that we set aside one hour a day for all the tedious crap we hate doing so the other 23 hours of the day can be happy. A second spot, “Single-Tasking,” introduces the concept of only doing one thing at a time (drinking beer, for example).”