Morning Update: Jaguar attempts high-wire crossing of the River Thames

AdWeek: Jaguar Attempts an Insane High-Wire Crossing of the River Thames

Did Jaguar’s high-wire stunt above the River Thames in London make a big splash? You’ll have to watch and find out.

Suspended about 60 feet above the murky depths at Canary Wharf, Jim Dowdall, a veteran Hollywood stunt coordinator, attempted to drive the new Jag XF sedan roughly 787 feet across a pair of tiny carbon-fiber cables, each about the width of a human thumb.

The car was fitted with specially grooved wheels and a safety “keel” on its undercarriage for Tuesday’s crossing, which was, naturally, broadcast live online. According to Jaguar, the stunt was designed to promote the car’s lighter, mainly aluminum frame. It aimed to set a record for the world’s longest high-wire drive.

Mumbrella Asia: TSLA shows ‘world-class creativity with an Asian touch’ to claim global digital pitch for Tiger Beer

Singapore-based independent agency The Secret Little Agency has won the global digital marketing account for Tiger Beer after a closed-door pitch that lasted several months.

TSLA will work alongside Tiger Beer’s global creative agency of record, Droga5. BBDO handles the brand locally in Singapore

The New York Times: As Twitter Introduces Periscope, Tech Titans Bet on Live Streaming Video

Tyra Banks smiled a toothy grin and chatted idly with a captive audience earlier this week, showing off her new pixie haircut. She later flipped a blond-streaked auburn lock at the crowd, asking in a half-mocking tone, “How do you like me now?”

Ms. Banks was not on the set of her daytime television show or modeling on the runway atNew York Fashion Week. She was staring into her smartphone camera while using a test version of Periscope, a live-streaming video app that Twitter introduced on Thursday, one among a surge of such apps with names like Meerkatand Camio that are taking the social media world by storm.

The premise of Periscope, Meerkat and others is simple: Capture video of yourself doing anything from exploring a new city to playing with your dog, all using nothing more than your smartphone camera. The apps notify others that you are streaming live video of yourself, and you can share it with your friends and followers.

AdAge: Facebook and Publishers Take Cautious Approach to Content Tie-Up

The march towards media companies publishing content directly to Facebook continues.

Barely a month after Facebook Chief Product Officer Chris Coxsaid publicly that the social network wants to host media companies’ articles and videos, The New York Times reported that BuzzFeed, National Geographic and the Times are the initial partners in a project that will see Facebook hosting some of their content. The project is expected to rollout in the coming months.

BuzzFeed and the Times are already among numerous media companies that publish videos directly to Facebook. But a partnership with the social network would likely go further, extending to ad revenue sharing.


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