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Morning Update: Jean-Claude Van Damme in ad for Coors Light; P&G to review media planning and buying across North America

Campaign: Coors Light “do the Damme” by VCCP

Jean-Claude Van Damme returns to his mountain ice-bar in another ad for Coors Light.

VCCP created the spot, which runs online and builds on a previous ad in which Van Damme’s mullet-sporting spokesman built the ice-bar with his bare hands. In the new spot, Van Damme is shown dancing around the bar on his own and then inviting viewers to share videos on social media of them dancing for a chance to win a tutorial guide signed by the Belgian actor.

save the childrenAdWeek: High Fashion Is a Prison in These Striking Print Ads Opposing Child Labor

The striped patterns on dresses, shirts, tunics and sweaters become prison bars—with small, sad faces peeking through—in this Brazilian campaign against child labor.

Lew’Lara\TBWA created the print ads for the Abrinq Foundation, which is affiliated with Save the Children, in the style of high-fashion magazine spreads. Each one features a single line of copy, such as, “A dress shouldn’t cost a childhood.” Brazilian model Caroline Ribeiro appears in some of the ads, which were shot by top fashion photographers.

Mumbrella Asia: Nepal appeals to Asia’s advertising community for fundraising ideas to restore heritage sites damaged by earthquake

The Advertising Association of Nepal is appealing to Asia’s advertising community for help after a second earthquake struck the Kathmandu Valley on Tuesday.

The organisation is working with the government to raise an earthquake relief fund, and is appealing to Asia’s ad community for ideas to raise the money needed to restore Kathmandu Valley’s ancient heritage sites, which pull in 10 per cent of the country’s GDP through tourism.

AdAge: P&G to Review Massive Media Planning and Buying Business Across North America

Procter & Gamble will announce as early as next week a buying and planning review across the U.S., Canada and Puerto Rico, according to people familiar with the matter. The company had been rumored to join major marketers including Coca-Cola, Unilever and L’Orealthat are already rethinking how and where to spend media dollars. It will be the first time the packaged-goods giant has reviewed its U.S. buying account in nearly two decades.

P&G declined to comment.

In 2014, P&G spent $2.66 billion on U.S. measured media, which is a decrease from the $3.47 billion it spent in 2013, according to Kantar Media. In 2013, the packaged-goods giant spent $4.99 billion on total advertising in the U.S. and topped Ad Age DataCenter’s list of top spenders in the region.

Mashable: 12 ‘Mad Men’ ad ideas that were pitched to perfection

Despite all the drinking and debauchery that goes on inside the office, the creative minds onMad Men have managed to churn out some pretty neat ads over seven seasons.

No matter the product — cigarettes, lingerie, food — Don and his team whipped up smart, valuable ideas to numerous companies. There were memorable taglines (“Utz are better than nuts!”) and bitter fights over creative ideas.

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