VCCP created the spot, which runs online and builds on a previous ad in which Van Damme’s mullet-sporting spokesman built the ice-bar with his bare hands. In the new spot, Van Damme is shown dancing around the bar on his own and then inviting viewers to share videos on social media of them dancing for a chance to win a tutorial guide signed by the Belgian actor.
Morning Update: Jean-Claude Van Damme in ad for Coors Light; P&G to review media planning and buying across North America
https://www.youtube.com/watch?v=mwDmpRIQL5w
Campaign: Coors Light “do the Damme” by VCCP
Jean-Claude Van Damme returns to his mountain ice-bar in another ad for Coors Light.
