News

Morning update: John Oliver honours FIFA pledge; Apple takes on Facebook in news

Washington Post: John Oliver chugs Bid Light Lime, makes good on Sepp Blatter promise

John Oliver made a bold, brassy promise on May 31, one that seemed like a distant, gauzy possibility.

The host of HBO’s “Last Week Tonight with John Oliver,” a fervent soccer fan, vowed to consume the products of the sponsors of FIFA if they would only force Sepp Blatter to resign.

“Please, make Sepp Blatter go away. I will do anything,” he said. “Adidas, I will wear one of your ugly shoes that make me look like the Greek god of aspiring DJs. McDonalds, I will take a bite out of every item on your dollar menu, which tastes like normal food that was cursed by a vindictive wizard.

“And I will even make the ultimate sacrifice. Budweiser, if you pull your support and help get rid of Blatter, I will…personally drink one of your disgusting items…It can be a Bud Light. I will even drink a Bud Light Lime, despite the fact that all the lime in the world cannot disguise the fact that this tastes like a puddle beneath a Long John Silver’s dumpster.

Campaign: We need be bring trust back: Havas Media launches ad fraud solution 

Havas Media Group has launched a Meta Qality Barometre to tackle fraud, bring trust back into the industry and improve the quality of a campaign digital reach.

The barometer will look at how compliant an ad is against the campaign directives, the user experience and interaction, viewability, brand safety, and traffic.

Dominique Delport, the global managing director at Havas Media Group, said the tool will “provide an unprecedented level of brand safety”.

The Guardian: Apple takes on Facebook with revamped news app and unveils music streaming service

Apple revamped its news service on Monday, making a play to take on Facebook as the two tech giants court readers and publishers to be the top platform for news.

Media organisations including the Guardian, ESPN, the New York Times, Conde Nast, the Daily Mail and Hearst will produce content specifically designed for the new service, which will replace Newstand, Apple’s current news app.

The UK, US and Australia will be the first markets to get the new app.

Apple also unveiled its long-awaited streaming music service on Monday, entering a crowded market for online music that already includes Spotify, Amazon and Google, as the company seeks to re-exert its dominance in digital music.

The launch at Apple’s Worldwide Developers Conference in San Francisco was introduced by the rapper Drake. “This is something that simplifies everything for the modern musician like myself, and the modern consumer like you,” he said.

Campaign Live: Inbetweener Simon Bird stars in new Post Office campaign

Simon Bird, star of UK comedy The Inbetweeners appears in a new travel campaign for the Post Office

The new ad, called “holiday”, was created by DLKW Lowe and airs tonight (8 June) across all major TV stations.

The spot opens on Bird picking up travel money from a Post Office. When the employee wishes him a happy holiday, Bird enters a fantasy where he roller-skates down a promenade as a re-recording of Holiday plays. The ad ends with the line “feel good before you go”.

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