Outdoor industry launches assault for more ad revenue with new ‘one-stop hub’ for all buying

Moldrich

The outdoor industry is making an aggressive push to grow its share of advertising spend with the Outdoor Media Association (OMA) announcing it is building a “one-stop hub” for buying and selling out-of-home advertising across all formats in the country.

OMA CEO Charmaine Moldrich has previously told Mumbrella she is aiming to boost the outdoor industry’s annual ad revenues to $1bn, and said the Automated Transaction Platform will “harmonise” the industry, and is supported by all the major outdoor companies as well as the advertiser industry bodies the AANA and the Media Federation of Australia.

However phase one of the project, which is slated to launch in 2016, will not include the ability to trade programmatically when it first launches.