Morning Update: Johnnie Walker overhauls Keep Walking; WPP boss on skills shortage; Comedian’s bizarre lies about surviving 9/11

Alex Hayes

September 17, 2015 8:40

https://www.youtube.com/watch?v=K9R9YtaoYAE

Ad Age: Johnnie Walker makes big changes to keep walking

Johnnie Walker is calling on a diverse cast of characters — from actor Jude Law and a race car driver to a psychologist who studies happiness — as it overhauls its 16-year-old “Keep Walking” campaign. The new effort will be Johnnie Walker’s “largest ever global marketing campaign,” according to the Scotch brand.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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