Morning Update: Johnnie Walker’s New Year’s Eve ad filmed on a moving stage

AdWeek: Johnnie Walker Goes Walking After Midnight in New Year’s Eve Ad Filmed on a Moving Stage

“One of the great ads of the past decade was the 2009 Johnnie Walker spot, filmed in a single take, with the brilliant Robert Carlyle telling the brand’s history while strolling in the Scottish Highlands. Now, the whiskey brand and BBH have crafted another captivating single-take spot—a year-end meditation that looks forward, rather than backward, by showing a man walking through his dreamlike vision of 2015.

Conceptually strong, it was also intriguing executed—it was filmed like a stage play, but on a moving set, which allows the hero to walk through the scenery of his future while the camera essentially stays in place.”

Creativity-Online: Confused by This Year in Review Compilation? You Should Be

“The Year in Review compilation video has become a staple of the YouTube age — so far this year, we’ve seen efforts from the likes of Google, Spotify and YouTube itself. But in this clever video, the Dutch Alzheimer’s Foundation (Alzheimer Nederland) shows what a year’s memories are like if you’re suffering from Alzheimer’s Disease.

It purports to be a review of 2014, but as you watch clips of Prince William’s wedding, Hurricane Katrina and more, it soon becomes clear that the memories are jumbled. There are even some controversial moments — Lance Armstrong winning the Tour de France and Oscar Pistorius at the Olympics — that make it particularly poignant. Amsterdam agency N=5 created the campaign.”

The New York Times: Time Inc. Begins Accepting Bitcoin Payments

“A large magazine publisher is trying to stay on the digital cutting edge.

On Tuesday, Time Inc. announced that it would accept payments in Bitcoin for certain subscriptions. Like many companies that have started accepting Bitcoin, Time Inc. has teamed up with Coinbase, a popular Bitcoin wallet, to process the transactions.

“This pilot program will give Bitcoin users a seamless and simple way to purchase subscriptions,” Lynne Biggar, the executive vice president for consumer marketing and revenue at Time Inc., said in a statement. “We hope to expand our partnership with Coinbase in the coming months to create more opportunities to provide greater value to our customers.””

AdWeek: You’ll Love This Beautiful and Inspiring Holiday Ad, Particularly If You’re a Writer

“Field Notes, the paper products and accessories brand best known for its stylish notepads—designed by Aaron Draplin, whom you’ll remember from yesterday—attempts to convey the intensity and magic of the written word in this holiday film appearing on its website.

The moody 80-second clip began as a purely creative project “about remembrance and family,” says director Matthew James Thompson, before he pitched the project via production house North of New York to Field Notes as a piece of branded content. “I shot on a 5D using only natural light over Fourth of July up in Maine,” he tells AdFreak. “I wanted to keep it extremely natural, like a video diary, so I kept everything very small and non-invasive.””


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