Morning Update: Keira Knightly in Chanel ad; How Lachlan Murdoch’s promotion was reported; Snickers ad ‘kind of misogynistic’

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Keira Knightley Does Her Best Bond Girl Imitation for Chanel

“Since first signing on as the face of Chanel’s Coco Mademoiselle fragrance in 2007, Keira Knightley has become firmly ensconced within Karl Lagerfeld’s pantheon of waifish muses, a group that also counts Nicole Kidman, Kate Moss and Vanessa Paradis among its members. (Clearly, Lagerfeld has a type.) In addition to the ubiquitous print ads, Knightley has starred in numerous short films for the fragrance over the years, including this new one, called “She’s Not There.””

Yesterday Lachlan Murdoch was  named co-chair of News Corp and 21st Century Fox, in a move that will see him chair the publisher together with his father Rupert Murdoch. Here’s a wrap of how some international publications reported it.

The Guardian: Rupert Murdoch elevates eldest son to be his News Corp co-chairman

“Rupert Murdoch’s eldest son, Lachlan, been promoted to the role of non-executive co-chairman on the News Corp board. It means that the two will work alongside each other.

Murdoch, the executive chairman, described the appointment as “recognition of Lachlan’s entrepreneurial leadership and passion for news, digital media and sport.”

He said in a statement accompanying the announcement: “In this elevated role, Lachlan will help us lead News Corp forward as we expand our reach and invest in new technologies and markets around the world.”

The New York Times: A Murdoch Son Returns to the Top Ranks of His Father’s Companies

“Lachlan Murdoch, Rupert Murdoch’s oldest son and once his heir apparent, on Wednesday was named nonexecutive co-chairman of 21st Century Fox and the News Corporation, in a return to the executive ranks of his father’s business after a nine-year absence.

Rupert Murdoch, 83, will remain executive chairman of News Corporation and chairman and chief executive of 21st Century Fox, the entertainment company that was split off from News Corporation last summer.

The company also announced that Lachlan’s brother, James, had been promoted to co-chief operating officer at 21st Century Fox. He will share duties with Chase Carey, chief operating officer and president.”

The Times: Lachlan Murdoch returns to family fold at News and Fox

“Lachlan Murdoch has returned to a leading role in his father’s business, becoming non-executive co-chairman at both 21st Century Fox and News Corp.

Making the announcement, Rupert Murdoch, chairman and chief executive of 21st Century Fox and executive chairman of News Corp, said that James Murdoch, 41, Lachlan’s younger brother, had also been promoted to the role of co-chief operating officer at Fox.”

To other international media and marketing news now.

The Independent: Snickers’ anti-misogyny advert actually kind of misogynistic

“Oh what’s this? Snickers Australia has got a load of builders to shout empowering comments rather than cat calls at passers-by? That sounds a refreshing change for the brand, albeit a fairly obvious attempt at a viral hit.

This probably would have been the response to the latest advert for the chocolate bar, had they not turned it on its head in the last five seconds.

The video sees the workers shouting things like “You wanna hear a filthy word? Gender bias,” and “I’d like to show you…the respect you deserve” to women passing on the street below, subverting the stereotype of construction workers’ leering behaviour.”

nandosMumbrella Asia: Nando’s joins Microsoft, Google and HTC in expressing sorrow over MH370 tragedy

“Restaurant chain Nando’s, an advertiser well known for its topical activity, is the latest brand to offer its condolences to those affected by the missing Malaysia Airlines jet, which is believed to have crashed into the Indian Ocean.

In a black unbranded image posted on the company’s Malaysian Facebook page, Nando’s has written the message ‘You’ll always be flying in our hearts’ and offers its condolences to the families and friends of those believed to have perished on the wayward MH370 flight.

The South African chicken chain has joined the likes of HTC, Microsoft and Google in expressing its sorrow over the tragedy.”

The Guardian: Brooks’s ex-PA denies making up story at time of News of the World closure

“Rebekah Brooks’s former secretary has denied fabricating a story in relation to events leading up to the closure of the News of the World in 2011, the Old Bailey has heard.”

AdWeek: NYC Welcomes Its First Cupcake ATM for Your 24-Hour Sweet Tooth 

“If you’re a cupcake lover, you live in New York City and you’re a fan of machines that dispense things, we have good news for you.

Sprinkles Cupcakes, a supplier of gourmet delectables to the elite, including Holly Madison,Mindy Kaling and even Santa Claus, is giving you what you need—a 24-hour cupcake ATM.” The Times ‘moving towards profit’ since paywall launch

“Since introducing a digital subscription model in 2010, The Times and Sunday Times have amassed around 375,000 monthly subscribers and significantly reduced financial losses, the outlet’s head of digital told a conference in Birmingham yesterday.

Users pay £6 a week for full access to The Times and Sunday Times content, including tablet and smartphone apps. Speaking at Rethink Media, Alan Hunter said that subscription levels were “very good,” adding that they were “steadily going up”.”

The Guardian: New York Times to launch new budget and top-end digital packages

“The New York Times is to launch a budget digital package for just $2 a week, almost 50% cheaper than its current lowest-priced offering, in a bid to attract new subscribers.

NYT Now will be launched on 2 April, along with a new top-tier offering, Times Premier, which will be its most expensive subscription package at $45 a month.”


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