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Morning update: Kim Kardashian West’s crazy energy drink ad; Chiel wins global Etihad account

AdWeek: Kim Kardashian Just Made One Seriously Strange Ad for an Energy Drink

Kim Kardashian West sports seven costumes and channels famous female figures in history, including Marie Antoinette and Audrey Hepburn, in this two-and-a-half-minute ad for Hype Energy Drink.

It’s an odd narrative that doesn’t make much sense, spending over a minute of its run time inside a dreamy Palace of Versailles-like setting. It has the look and feel of a fashion film—most of which don’t make a lick of sense (which is fine when you’re trying to showcase a new collection).

The Guardian: BBC forced out team behind Savile exposé, says ex-Newsnight journalist

BBC journalists will be afraid of speaking out about the next big BBC scandal after seeing how those who tried to expose Jimmy Savile were forced out, according to the former head of investigations at Newsnight.

Merion Jones said the way he and other journalists who complained about the way the BBC handled the scandal were pressured to leave.

“We were told at the time that you won’t be sacked but over a year or two years you’ll realise you are being treated as an outsider, that you will never be trusted because you blew the whistle, and you will find yourself leaving,” he said. “I didn’t believe that, but I started watching what was going around me.

Campaign: Cheil wins Etihad’s global digital and social account

Cheil has won the global digital and social marketing brief for the UAE’s national carrier Etihad following a competitive pitch.

The Seoul-headquartered agency will be responsible for delivering Etihad’s strategy and creative in all digital and social channels and will also support the airline with performance-based marketing, analytics and reporting.

https://www.youtube.com/watch?v=qTkPwJL6op8

Creativity Online: Domino’s Teaches You (and Its Rivals) How to Make Pizza

Domino’s is educating the world on how to make pizza, and that includes both customers and competitors. The fast food chain and agency CP&B have launched Domino’s Pizza School, a fun website where you can take online classes in pizza-making in a virtual “campus” constructed out of real Domino’s pizza boxes and ingredients — the video shown here explains how it was made.

Mumbrella Asia: Uber: real experiences not traditional advertising have helped brand grow in Asia

Uber logoUber has said that innovative, light-touch marketing has helped the brand grow to prominence in Asia with very little traditional media spend.

The taxi hailing app last week brought back its popular ice cream delivery service to Singapore, but this time delivered the ice cream from the air via drone as well as by road.

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