Morning update: Kim Kardashian West’s crazy energy drink ad; Chiel wins global Etihad account

https://youtu.be/ZQNKrRoyxKY

AdWeek: Kim Kardashian Just Made One Seriously Strange Ad for an Energy Drink

Kim Kardashian West sports seven costumes and channels famous female figures in history, including Marie Antoinette and Audrey Hepburn, in this two-and-a-half-minute ad for Hype Energy Drink.

It’s an odd narrative that doesn’t make much sense, spending over a minute of its run time inside a dreamy Palace of Versailles-like setting. It has the look and feel of a fashion film—most of which don’t make a lick of sense (which is fine when you’re trying to showcase a new collection).