Morning Update: Kmart hunks play ‘Jingle Bells’ with their junk; 10 brands that changed the world; ‘Unselfie’ Typhoon Haiyan relief effort

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Kmart Hunks Play ‘Jingle Bells’ With Their Junk in Crazy Christmas Ad 

“And you thought the NBA guys were talented for playing “Jingle Bells” via well-timed three-pointers. Check out the Kmart studs in the retailer’s crazy Christmas cross-promotion with Joe Boxer via Draftfcb in Chicago—swaying their sacks to chime out their own impressive version of the holiday standard. That’s some musical junk right there.”

The Guardian: Rebekah Brooks did not authorise payments to Glenn Mulcaire, trial hears

“Rebekah Brooks’ could not be shown to have authorised a single payment to Glenn Mulcaire during her editorship of the News of the World, it was claimed at the Old Bailey.”

AdWeek: 10 Brands That Changed the World

“From fast food to fast fashion, a glass telephone to plastic money, some brands don’t merely influence our spending habits—they determine who we are. All are household names, not just on our shores but all over the globe. Here’s how they made it.”

AdAge: Get Your Granny On With Coke Zero’s Ugly-Sweater Generator

“Ahh, it’s finally here. The season of awkward family photos and even more embarrassing holiday attire. Coca-Cola and Droga5 wholeheartedly embrace the year-end festivities with this super fun effort that allows you to create your own ugly Christmas jumper, the “Coke Zero Sweater Generator.”” The Times launches on-site Twitter directories

“A couple of months ago The Times launched a ‘Twitter directory’ to enable readers, and potential new subscribers, to search for and follow journalists based on their specialism, and just last week a separate directory for The Sunday Times was also launched.”

The Guardian: Freelancers need help to meet the challenges of conflict zone reporting

“August 1995 and in the office of Radio 4’s The World at One there were the usual arguments about running orders – whether we should lead on record unemployment levels or the latest Conservative leadership crises – when news came in that silenced us all. Croatian soldiers had killed John Schofield, a reporter on The World Tonight and a friend and colleague. He was 29. His death was to shake up the industry and make organisations like the BBC focus on trying to protect those they sent into war zones. Training courses were set up, news crews were told how to react if fired upon, or taken hostage.”

Mumbrella Asia: BBDO Guerrero urges people to ‘unselfie’ and help the Typhoon Haiyan relief effort

“Philipppine ad agency BBDO Guerrero is behind an idea to raise money towards the Typhoon Haiyan relief effort.

The idea is for people to write a call to action for a charity on a piece of paper, including the hashtag #unselfie, then take a picture of themselves while holding the paper.”


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