Morning Update: Kmart pushes layaway; Jean-Claude Van Damme’s epic split for Volvo; Newsreader abused for not wearing poppy

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Kmart Finds a Completely Evil Way to Push Layaway Program

“Each year, as the holidays draw near, you can depend on Kmart to start rolling out ads for its reserve-now, pay-incrementally layaway program. (In fact, Kmart couldn’t even wait for the official start of fall to begin touting it this year—the company’s first Christmas layaway ad aired in September.) While the ads usually focus on the convenience of the layaway plan, for its latest spot, the mass retailer is finally taking a different approach by poking fun at its competitors’ not-so-great offers.”

Reuters: Your ‘exclusive’ interview isn’t

“The journalistic lexicon abounds with terms designed to keep reporters’ and editors’ egos as plump, firm and purple as a ripe eggplant. If a dowdy news account needs dressing up, they rush to wardrobe to wrap it in the “special report” designation. Or if a journalist seeks to embellish his reputation, he refers to himself as a “prize-winning reporter” in his biographical note, suppressing the observation that the reporter without a prize is likely the one who has neglected to enter the contests.”

The Guardian: Andy Coulson messages for Charles Clarke aid ‘unheard due to hacking’

“Phone messages left by the former News of the World editor Andy Coulson for an aide to Labour’s Charles Clarke were not heard by his adviser because they had already been hacked, the Old Bailey has heard.” Mail Online had close to 154m unique browsers in October

“The Mail Online hit close to 154 million unique browsers in October, according to traffic statistics released by the Audit Bureau of Circulation.”

Mashable: Jean-Claude Van Damme’s Epic Split for Volvo Is Insane

“A lot of auto ads run a disclaimer that the stunt was performed by professionals and viewers shouldn’t try this at home. You’d definitely be wise to take that advice with regards to this ad Volvo Trucks featuring action star Jean-Claude Van Damme.”

The Guardian: Twitter opens up advertising to small businesses in the UK

“Twitter has opened up its self-serve advertising platform to small and medium enterprises (SMEs) in the UK, Ireland and Canada, allowing it for the first time to sell ad space directly to small business outside America.”

The Huffington Post: Newsreader Charlene White Gets Racist, Sexist Abuse On Twitter For Not Wearing A Poppy

“A newsreader was bombarded with sexist and racist abuse after she decided not to wear a poppy on air.

ITV News London presenter Charlene White was branded a “black c***” or a “fat slag” or told her to “go back to where you came from”.”

AdWeek: Watch Wes Anderson’s Lovely New Short Film for Prada

“Wes Anderson is a guy who loves his vintage fashion (remember the Louis Vuitton suitcases in The Darjeeling Limited?) and the affection appears to be mutual. Prada has partnered with Anderson to create a branded short called Castello Cavalcanti about a brash race car driver played, of course, by Jason Schwartzman.”


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