Tim McColl Jones to lead Qantas marketing team after restructure
Qantas has appointed the man who claims credit for turning Lara Bingle into a star as its executive manager of brand and marketing.
The restructure of Qantas’s brand, marketing and corporate affairs team will split it into into five unites: Marketing and Brand, Corporate Affairs, Digital and Content, Partnerships and Community; and Qantas Loyalty Marketing.
The restructure comes six months after marketing director Lewis Pullen was ousted, with corporate affairs chief Olivia Wirth taking responsibility for both operations as group executive for brand, marketing and corporate affairs.
In the new structure, McColl Jones will report to Wirth.
The airline has also promoted Zac Vogel to head of brand, Tanya Bulkin to head of advertising and Melissa Rose to head of venture marketing.
In an internal email to staff Wirth wrote: “Tim brings extensive experience to Qantas, having led some major Australian and global brands including Tourism Australia, Tourism Victoria, NAB, ANZ and the whole-of-nation work for Abu Dhabi, while holding senior agency roles at Clemenger BBDO, Publicis Mojo and M&C Saatchi.”
McColl Jones was executive director of Clems Melbourne until this June after joining in 2010. He spent four years at M&C Saatchi during which time the agency held the Tourism Australia account and created the now infamous “Where the bloody hell are you?” campaign. McColl Jones says in his LinkedIn profile: “Led the worldwide Tourism Australia account creating a star in Lara Bingle and a stir with ‘Where the bloody hell are you?’.”
Nic Christensen
The full email can be read below:
I am pleased to announce the final component of the restructured Brand, Marketing and Corporate Affairs team.
As I outlined recently, this team is based around five key streams to best support the Qantas Group as a whole:
· Marketing and Brand
· Corporate Affairs
· Digital and Content
· Partnerships and Community
· Qantas Loyalty MarketingThe Qantas brand is one of our company’s biggest assets. Making sure we leverage it, protect it and keep it contemporary is key to our commercial success. Truly strong brands are a constant work in progress and after 93 years, Qantas is no different. The team I’m announcing today will help to drive that process.
After an extensive search, Tim McColl Jones has been appointed as Executive Manager, Brand and Marketing, reporting to me. Tim starts next week.
Tim brings extensive experience to Qantas, having led some major Australian and global brands including Tourism Australia, Tourism Victoria, NAB, ANZ and the whole-of-nation work for Abu Dhabi, while holding senior agency roles at Clemenger BBDO, Publicis Mojo and M&C Saatchi.
Two new roles – reporting to Tim – have also been created:
Head of Brand – Zac Vogel, who joined Qantas in 2009, has been appointed to this role. Zac has considerable experience from within our business – having led the marketing and member communications strategies for Qantas Loyalty – as well as experience working in agencies in the UK and Australia on clients including Mars Confectionery, Volkswagen and Optus.
Head of Advertising – Tanya Bulkin, who joined Qantas in 2004, has been appointed to this role. Most recently, Tanya was the Head of Customer Experience Design and has been closely involved in projects including development of our A380 product and the introduction of both Premium Economy and Next Generation Check-in.
I am also pleased to announce that Melissa Rose, who has been key in international marketing for Qantas for the past two years, has been appointed to a new role – Head of Venture Marketing. Reporting to Stephanie Tully in Loyalty Marketing, Melissa will lead marketing activity for new growth ventures such as Qantas epiQure and Qantas Cash.
Please join me in welcoming Tim to Qantas, and in congratulating Zac, Tanya and Melissa on their new roles.
Regards
Olivia
Group Executive – Brand, Marketing and Corporate Affairs
Congrats to Tim. Nice one.
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Nice work Tim – gives us agency folk a bit of cred.
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congratulations Tim and Zac
C’mon mumbrella, that headline is plain lazy and unfair on Tim. He didn’t [and never has] claimed credit for making Lara Bingle a star. He said he led the TA account team at M&C – and M&C’s work made a star out of Lara Bingle and a stir with ‘Where The Bloody Hell Are You?’ If you want to get into that ‘who really wrote what’ crap run an article on Earth Hour or Vic Tourism. Tim’s one of the good guys and a bloody good catch for Qantas.
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Hi GTGAB,
Lara Bingle isn’t mentioned in the headline.
I think you may be looking at it through the wrong lens. Most M&C folk I come across remain proud of that campaign despite the criticism. As he puts it in his LinkedIn profile: “Led the worldwide Tourism Australia account creating a star in Lara Bingle and a stir with ‘Where the bloody hell are you?’.”
Cheers,
Tim – MUmbrella
Congratulation McNuggets well done. Great to see Qantas is moving on up.
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Wasn’t it Scott Morrison (current Immigration Minister) who ran TA when the Lara Bingle “Where the bloody hell are you?” ad launched?
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