Tim McColl Jones to lead Qantas marketing team after restructure
Qantas has appointed the man who claims credit for turning Lara Bingle into a star as its executive manager of brand and marketing.
The restructure of Qantas’s brand, marketing and corporate affairs team will split it into into five unites: Marketing and Brand, Corporate Affairs, Digital and Content, Partnerships and Community; and Qantas Loyalty Marketing.
The restructure comes six months after marketing director Lewis Pullen was ousted, with corporate affairs chief Olivia Wirth taking responsibility for both operations as group executive for brand, marketing and corporate affairs.
In the new structure, McColl Jones will report to Wirth.
Congrats to Tim. Nice one.
Nice work Tim – gives us agency folk a bit of cred.
congratulations Tim and Zac
C’mon mumbrella, that headline is plain lazy and unfair on Tim. He didn’t [and never has] claimed credit for making Lara Bingle a star. He said he led the TA account team at M&C – and M&C’s work made a star out of Lara Bingle and a stir with ‘Where The Bloody Hell Are You?’ If you want to get into that ‘who really wrote what’ crap run an article on Earth Hour or Vic Tourism. Tim’s one of the good guys and a bloody good catch for Qantas.
Hi GTGAB,
Lara Bingle isn’t mentioned in the headline.
I think you may be looking at it through the wrong lens. Most M&C folk I come across remain proud of that campaign despite the criticism. As he puts it in his LinkedIn profile: “Led the worldwide Tourism Australia account creating a star in Lara Bingle and a stir with ‘Where the bloody hell are you?’.”
Cheers,
Tim – MUmbrella
Congratulation McNuggets well done. Great to see Qantas is moving on up.
Wasn’t it Scott Morrison (current Immigration Minister) who ran TA when the Lara Bingle “Where the bloody hell are you?” ad launched?