Morning Update: Laphroaig Scotch doesn’t mind what you think it tastes like; Duracell reviews agencies after incumbent Acme quits

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek:  Laphroaig Scotch Doesn’t Mind If You Think It ‘Tastes Like a Burning Hospital’

“Anyone who’s tried Laphroaig, one of the few truly robust Scotches that’s also widely available, knows that it sparks passionate responses ranging from delight to disgust.

Now the distiller is parsing out those perspectives in all their oddly specific glory with a new campaign called Opinions Welcome.”

Mumbrella Asia: McDonald’s responds after questions raised over Vietnam agency appointments

“McDonald’s has responded to questions raised over the nature of the appointment of new agencies in Vietnam.

News emerged of two digital assignments awarded without a pitch last week, with some in the market wondering why a formal agency review had not been called by such a prominent advertiser.”

Mashable: Plus-Size Models Beautifully Recreate Sports Illustrated Swimsuit Cover

“Plus-size swimwear company Swimsuits For All is proving sexiness comes in all sizes with a re-enactment of the Sports Illustrated 2014 Swimsuit Edition cover.

The original cover, featuring supermodels Chrissy Teigen, Lily Aldridge and Nina Agdal, was released in February and showcased barely-there bikini bottoms. Instead, Swimsuits for All’s image features plus-size models Robyn Lawley, Jada Sezer, Shareefa J and fashion blogger Gabi Gregg — proving that “sexy curves go beyond a size four.”

The Guardian: Phone-hacking trial: case against Rebekah Brooks’s PA ‘preposterous’

“The prosecution’s case against Rebekah Brooks’s former PA is “utterly preposterous”, it has been claimed at the phone-hacking trial.

Closing her defence in the seven-month trial, her barrister, Trevor Burke QC, said there has never been “a more unlikely candidate standing in the dock of the Old Bailey than Cheryl Carter”.”

AdAge: Duracell Reviews Agencies After Incumbent Acme Quits

“Procter & Gamble Co. is reviewing its Duracell creative account in North America, which longtime incumbent Acme Idea Co. has resigned despite one of the best runs in decades for what long had been a beleaguered brand.

P&G declined to comment on what agencies are participating in the review or to indicate a time frame. But the move comes after Publicis Groupe’s Saatchi & Saatchihas played a growing creative role for Duracell as digital agency since 2012, creating the “Trust Your Power” digital video campaign featuring inspirational tales from athletes. “


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