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Miranda Ward

July 6, 2015 8:21

Mumbrella Asia: Boy gets thirsty buying food for new in-laws in ‘insanely Indian’ ad for soft drink Limca

Coca-Cola brand Limca has launched a campaign that positions the soft drink as India’s ultimate thirst quencher.

In an ad created by Leo Burnett, the groom’s family is visiting the bride’s family in an arranged marriage scenario. A mother is raving about the dishes cooked by her daughter while her son runs around town buying food, building up a tremendous thirst in the process.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.