Morning Update: Lexus unveils hoverboard; The truth about Facebook video; Ms Piggy and Kermit split; Best paid actors list
Medium: Theft, lies and Facebook video
I’m a professional YouTube creator. Some people think that this is some kind of joke but I have 30 employees. All of them work in the online video industry, about half of them work directly on producing videos for our educational YouTube channels. We’re a small, profitable business.
Facebook is an interesting, emerging platform for us. Reaching an audience is valuable, even if there’s no way to turn that value into money. So I’m excited about the potential future of Facebook as a video platform.
But there are a few things that make me wary, not of their ability to grow my business, but of whether they give a shit about creators, which is actually pretty important to me. Let’s go through them one by one.
The Guardian: Robert Downey Jr still world’s best-paid actor as Bollywood stars crowd top 10
Robert Downey Jr has topped Forbes magazine’s annual list of the highest paid actors for the third year in a row. The Iron Man and Avengers star made an estimated $80m (£51m) over the past 12 months, beating out fellow Hollywood behemoths such as Vin Diesel, Bradley Cooper and Tom Cruise.
However, in a startling development, four out of the top 10 wealthiest male film stars now hail from outside Hollywood, according to the latest edition of the annual survey. China’s Jackie Chan and Bollywood stars Amitabh Bachchan, Salman Khan and Akshay Kumar all finished ahead of established American actors such as Mark Wahlberg, Leonardo DiCaprio and Johnny Depp.
AdAge: Viewers Bail on E!’s ‘I Am Cait’ as Rough Summer for New Shows Continues
If the Nielsen ratings are anything to go by, it would appear that E! viewers are beginning to experience the onset of Caitlyn Jenner fatigue.
Episode two of Ms. Jenner’s new series “I Am Cait” fell precipitously versus the July 26 premiere, as live-plus-same-day total viewers dove 53% to 1.29 million viewers, from 2.73 million, while half of the 18-to-49 rating disappeared.
Creativity Online: Miss Piggy and Kermit Call it Quits
Celebrity breakups have been happening fast and furiously. In recent news, there was Bennifer; Gwen Stefani and Gavin Rossdale; Miranda Lambert and Blake Shelton. But perhaps most upsetting is today’s revelation that everyone’s favorite Muppet couple, Miss Piggy and Kermit the Frog, are over.
In a statement they both shared over Twitter, the pair announced, “After careful thought, thoughtful consideration and considerable squabbling, we have made the difficult decision to terminate our romantic relationship.”
AdWeek: Why ABC Is Rushing Its Muppets Revival to Air
Just a year after their fairy-tale wedding, Kermit the Frog and Miss Piggy are splitting.
“Piggy and I have gone our separate ways romantically,” said Kermit during ABC’s Television Critics Association summer press tour in Los Angeles today. But the two will continue to appear together on ABC’s revival of The Muppets, which is being rushed to air just seven months after getting the green light.
The Muppets will be the first Muppets series in prime time since Muppets Tonight, which ran on ABC from 1996 to 1998. The original Muppet Show aired from 1976 to 1981.
Mumbrella Asia: Asean should follow Europe and be marketed as single destination, suggests Malaysian tourism expert
Southeast Asian countries should follow Europe’s example by working closer together to promote Asean as a single destination, a tourist expert was quoted as saying today.
“Asean should be more aggressively marketed as a single tourist destination, like what we normally see when Asian tourists plan their trips to Europe,” Dr Pradeep Nair, deputy vice chancellor at Taylor University, told Bernama, Malaysia’s national news agency.
https://www.youtube.com/watch?v=ZwSwZ2Y0Ops
Campaign UK: Levitating hoverboard ‘pushes boundaries’ as Lexus launches campaign
Lexus has released the full online ad demonstrating its hoverboard after teaser films attracted 11 million views online and waves of news coverage.
The film, which was created by CHI & Partners, shows skateboarder Ross McGouran riding the hoverboard around a purpose-built skate park in Barcelona as Rudimental’s Waiting All Night plays in the background.
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The Guardian
Skateboards still rule. Lexus may as well be using rollerbladers in neon Lycra. This too, will fade.
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