Morning Update: M&M’s and Geico partner for ad; YouTube’s most shared ads of February

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdAge: See the Spot: M&M’s and Geico’s Characters Co-Star in TV Ad

“Geico is mingling with another brand again. The insurance marketer last year featured the Pillsbury Doughboy in an ad and is now partnering with candy maker Mars for a new TV spot that will co-star the Geico gecko and M&M’s spokescandy Ms. Brown.

While the Doughboy ad was led by Geico, this latest interbrand mash-up was the brainchild of M&M’s and the brand’s agency, BBDO, New York. But the ad was crafted to benefit both brands.”

The Guardian: Rebekah Brooks: Charlie concealing bags was a ‘monumental cock-up’

“Rebekah Brooks has told the Old Bailey that she “just lost it” when she heard her husband had hidden bags including his “rather large porn collection” and that he could be arrested, the Old Bailey has heard.”

Mashable: YouTube’s 20 Most-Shared Ads of February

“It turns out that the Super Bowl is a good launching pad for viral ads.

Seven of February’s most-shared ads on YouTube were created for the Super Bowl. Not surprisingly, exposure it the event — which had more than 100 million viewers — has resulted in an above-average month for commercials.”

The Guardian: ‘Three-fifths of Twitter’s UK users follow a newspaper or journalist’

“Nearly three-fifths of Twitter’s 15 million UK users follow at least one national newspaper brand or journalist and are twice as likely to tweet as those who don’t, according to new research.

The study, NewsOnTheTweet, has been carried out by the marketing body for national newspapers, Newsworks, in an effort to demonstrate how the social media site is benefiting national newspapers.”

AdWeek: Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year

“The spot continues Chobani’s “How Matters” branding, which launched on the Super Bowl with the ad starring a bear who looked for a snack after waking up from hibernation. That was the opening salvo from new chief marketing officer Peter McGuinness, who is tasked with creating a profile for a brand that has only 37 percent U.S. awareness despite being the country’s No. 1 selling Greek yogurt.”

The New York Times: ’12 Years’ Enjoys a Seemingly Narrow Victory

Hollywood made history on Sunday night — barely.

The best picture victory by “12 Years a Slave” at the 86th Academy Awards finally handed cinema’s most prestigious prize to a movie by a black filmmaker, in this case, the British-born Steve McQueen. But the triumph, which found Mr. McQueen dancing happily onstage, had all the earmarks of a true squeaker.

“No one will ever know the margin, but it certainly was not an easy win,” said Stephen Gilula, a president of Fox Searchlight, which released “12 Years a Slave.” “It was really a tossup right until the end.””

diet cokeAdWeek: Is Diet Coke Dabbling in Drug References in Its Ads?

“What has Diet Coke been snorting?

In the way the tagline, “You’re on,” and logo are positioned, the brand’s new ads seem to refer to drug use—appearing to spell out the phrase “You’re on coke.”

The campaign, by Droga5 in New York, has been building considerable, um, buzz in the media and from consumers flocking to social media with mocking comments. (Gothamist has collected some prime tweets along these, er, lines.) And while one imagines no such connection to cocaine is implied, you can understand the snarky reaction.” New York Times to add ‘series of new products’ for digital subscribers

“The New York Times is to introduce a group of new digital products aimed at both “entry-level” and existing subscribers interested in paying a premium for exclusive content.

Speaking at the Digital Media Strategies conference today, Denise Warren, executive vice president, digital products and services at the New York Times outlined research findings and the first product, due to be launched “in the coming months”.”


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