Morning Update: marketers react to Trump win; ANA says Trump ‘might help marketers’; October’s 10 most-watched ads on YouTube



Campaign Live: Trump shock puts politically engaged marketers in introspective mood

Marketers on each side of the Atlantic have reacted in different ways to Donald Trump and the Republican Party winning power in the US.

Wendy Clark, who took a sabbatical from her position as president of sparkling brands and strategic marketing at Coca-Cola to work on Hillary Clinton’s campaign in 2015, is probably pretty distraught at the result.

She wrote, in part of a longer post: “I want to believe that Trump won because there is a large number of people feeling disenfranchised, feeling lost as the world moves on. Certainly that is what Brexit showed us.

TRUMP-make-america-great-again banner

Ad Age: ANA Tells Members How President Trump Might Help Marketers

The Association of National Advertisers on Wednesday told its membership of 700-plus marketers that Donald Trump’s election to the presidency might help the industry through everything from filling the Supreme Court vacancy with a friendly justice to rolling back the FCC’s recent privacy rules for internet service providers.

Ad Week: The 10 Most Watched Ads on YouTube in October

See all 10 highest rated commercials on YouTube for October…

Ad Week: Donald Trump Turned Stephen Colbert’s Showtime Election Comedy Special Into a Wake

In August, when Showtime Networks CEO and president David Nevins made the “half announcement” that Stephen Colbert would host a live, comedy special for Showtime on election night, the exec told reporters, “That sounds fun, right?”

It did, but what transpired during Tuesday night’s Showtime special—prophetically titled, Stephen Colbert’s Live Election Night Democracy’s Series Finale: Who’s Going to Clean Up This Sh*t?—was anything but fun, as news came rolling in throughout the program of Donald Trump’s surprising voting surge.

Mark Patterson, CEO of GroupM Asia Pacific

Mark Patterson, CEO of GroupM Asia Pacific

Mumbrella Asia: Trump win means ‘uncertainty’ for Asian ad markets as budgets come under scrutiny

The victory for Donald Trump in the US presidential elections will spell uncertainty for advertising markets in Asia Pacific, the boss of the region’s most powerful media buyer said this afternoon.

Talking to Mumbrella as the Sinophobic billionaire edged closer to electoral victory, Mark Patterson, CEO of GroupM Asia Pacific and chairman of the WPP media buyer in China, said that the result moves the global economy, and in turn advertising markets, into unchartered territory, much like the British vote to leave the European Union.


The Guardian: Rolling Stone ‘Jackie’ trial: university administrator awarded $3m for defamation

Former associate dean of students Nicole Eramo wins case over discredited gang rape story that cast her as a villain.

Jurors have awarded a University of Virginia administrator $3m for her portrayal in a now-discredited Rolling Stone magazine article about the school’s handling of a brutal gang rape a fraternity house.


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