Morning update: Martini relaunch; Twitter revenues soar but new users harder to find

https://www.youtube.com/watch?v=EOP-cas_7l8

Creativity-Online: A waitress embarks on a mysterious chase through Rome in Martini relaunch 

Martini aims to relaunch itself as a classically Italian brand true to its roots with this stylishly romantic film set in a stunningly captured Rome.

Directed by Jake Scott of RSA (who recently shot Jude Law for Johnnie Walker), it centers on a waitress who embarks on a mysterious chase through Rome after receiving a message from a stranger scribbled on a napkin; it reads, simply, “Begin Desire.” Guided by that stranger’s spirit, she’s soon caught up in a crowd rushing through the city’s alleyways and streets until she ends up at a deserted Roma Termini station. She hops on a train and is whisked away; we’re left wondering about her ultimate destination.