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Morning Update: Microsoft and AOL tie up; NBC drops Donald Trump over Mexico comments

Campaign UK: Black horse returns in new Lloyds Bank campaign

Lloyds Bank has brought back its iconic black horse in a new campaign marking its 250th anniversary.

The campaign, created by Adam & Eve/DDB, is centred on a 90- and 60-second film called “horse story”, which depicts the strength and support of horses in everyday situations since 1765.

AdWeek: Honey Maid Celebrates Fourth of July With an Immigrant Family’s Story

It’s been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores what it means to be American through the lens of a Dominican family of immigrants.

The Mondelez graham cracker brand’s “This Is Wholesome” campaign has celebrated same-sex, mixed race and blended families. This new spot from Droga5 takes the brand into multicultural territory, as we meet the Gomez family, who are celebrating Independence Day as American citizen

AdAge: Microsoft, AOL Sign 10-Year Search, Display Deal to Rival Google’s Ad Dominance

Once again Microsoft is making a run at Google by forging an alliance with one of the web’s biggest portals.

Microsoft and AOL have inked an exclusive 10-year deal that will see Microsoft’s Bing replace Google as the search engine providing 100% of the organic search results and search ads when people search on AOL’s sites. But the deal, which starts on Jan. 1, 2016, doesn’t only target Google’s search dominance. As part of the arrangement, AOL will now handle display, mobile and video ad sales for all of Microsoft’s properties — such as MSN, Xbox and Outlook — in its top nine global markets, which include the U.S., U.K., Canada, Brazil, France, Germany, Italy, Spain and Japan.”

The GuardianDonald Trump dropped by NBC over candidate’s comments about Mexico

Donald Trump has been dropped by NBC following the businessman and presidential candidate’s tirade of derogatory comments about Mexico, in which he characterised some as criminals and rapists.

NBC Universal said it will no longer broadcast the Miss USA or Miss Universe pageants, which are co-owned with Trump. The businessman, who likes to refer to himself as “The Donald”, had already said he would step aside as host of The Celebrity Apprentice, which also airs on NBC.

Mumbrella Asia: Thirsty uncle transforms into dashing God in ad to re-launch Scotch-Brite in India

Homecare giant 3M has launched a campaign to re-introduce a brand of scrub pad in India that the company claims wields the cleaning power of stain cutters.

In a campaign created by Grey Bangalore for Scotch-Brite, a woman doing the washing up is paid a visit by passing elderly man who asks for a drink of water. Her generosity is duly rewarded.

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