Morning Update: Mum goes fast and furious in Famous Footwear’s video; Porsche holds pitch in Singapore
https://www.youtube.com/watch?v=-j0H5sP-prk
AdWeek: Mom Goes Fast and Furious in a Minivan in Famous Footwear’s ‘Momkhana’ Video
Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style.
It shows stuntwoman Shauna Duggins tearing through quiet suburban streets in her minivan—which happens to be customized with a 550-horsepower engine—to get her kids to a Famous Footwear store. It’s not just fast driving: She performs donuts in cul-de-sacs and weaves between recycling bins to complete her mission.
Mumbrella Asia: Porsche hunts for regional marketing agency
German luxury carmaker Porsche is holding a regional marketing pitch in Singapore, Mumbrella can reveal.
Around six agencies are believed to be in contention for the business, which has reached its final stages.
Mashable: Reddit made $8.3 million in ad revenues last year, and will donate 10%
Reddit, which says it gets about 160 million unique visitors a month, made about $8.3 million in ad revenues in 2014 and is donating 10% of that to charity.
The company announced its revenue figures in a blog post Wednesday. The exact number, in case you were wondering, is $8,276,594.93. For comparison’s sake, BuzzFeed claims a “global audience” of 200 million and surpassed $100 million in revenues in 2014.
Creativity-Online: Artists Reinterpret The New Yorker’s Iconic Eustace Tilley for 90th Anniversary Issue
The New Yorker asked artists, and readers, to contribute their interpretations of the magazine’s iconic front cover dandy (Eustace Tilley, for those that didn’t know), for its 90th anniversary issue. The magazine has selected nine covers for its ninety years, showing Tilley variously depicted in guises such as a hippy, punk, in female form in digital art, and — appropriately for the 21st century — glued to a smartphone. Artists include long-time New Yorker illustrators such as Barry Blitt and Lorenzo Mattotti.
Campaign: Senior talent continues to target media owners over agencies
The annual Lighthouse Company Illuminations event was held in central London last week, where the results of the headhunter’s New World Talent survey revealed some key industry trends among media’s senior leaders.
According to the Lighthouse study of 500 industry leaders, media owners were once again deemed to be more attractive employers than media agencies, suggesting media agencies must now do more to either enhance their reputations or remuneration packages.
Only 16 per cent saw their next move to an agency while 38 per cent thought that they would move to a media owner. The inexorable rise in the appeal of tech businesses, with all the attractive rewards that generally come with them, was also borne out – they have risen in attractiveness from 11 per cent to 18 per cent.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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