Morning Update: Mumbrella Asia editor admits scam defeat; 2016’s most viral ads; influencer marketing five ways


Grey’s dengue-fighting umbrella, announced in April

Mumbrella Asia: Scam – Chucking a pebble at an Imperial Walker

In a final post before moving on, Mumbrella Asia’s editor Robin Hicks admits defeat on scam.

The two biggest issues we’ve covered since Mumbrella Asia started in April 2013 have been death and cheating at awards shows.

The other big issues have been, in terms of traffic and general importance, the transparency of media agencies, the dodginess of social media metrics, gender equality, content piracy, the rise of OTT brands, programmatic problems, and what content marketing is and isn’t.

Ad Week: The 20 Most Viral Ads of 2016

Ads from 10 different countries appearing on this list, Unruly says—the U.K., U.S., Denmark, Egypt, Thailand, Bangladesh, India, Norway, the Philippines and Indonesia. The average runtime for the top 20 videos is 2:49.

Close up Two hand holding smart phone with Influencer Marketing

Digiday: The state of influencer marketing in 5 charts

Influencer marketing is essentially hiring people with large social media followings to tout a given brand — remains top of mind for marketers, in spite of significant questions about its effectiveness. Here are five charts that summarise the current state of influencer marketing in the U.S.


Ad Age: WeChat is censoring messages even outside China, study says

Users of the WeChat instant-messaging platform can have their content censored even if they leave China or switch to an overseas phone number, according to a report by a research group. “The idea that you can’t escape a censorship system imposed on you at the time of registration is a troubling one,” said Jason Q. Ng, a research fellow at the Citizen Lab.trump-romney-twitter-memePoynter: Meet the photographer who accidentally made two presidential memes

By now, you know the photo — some version of it, anyway.

President-elect Donald Trump is smiling over a bowl of young garlic soup. Across the table, former Republican nominee and current Secretary of State candidate Mitt Romney is smiling tightly underneath his furrowed brow.



Campaign Live: Crispin Porter splits with Turkish Airlines ahead of global review

Crispin Porter & Bogusky has resigned the global advertising account for Turkish Airlines as the airline plans to review the business.

After winning the account in 2013, the agency had informed the client earlier this year that it would not be re-pitching ahead of a statutory review which is imminent.


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