Opinion

Morning Update: Netflix’s Black Mirror ad-blocker; creative work of the month; Erin Johnson back at JWT

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Ad Week: Netflix Found a Slightly Creepy but Clever Way to Reach Viewers Who Use Ad Blockers

Netflix knows that you use an ad blocker, but it wants to serve ads to you regardless. To promote the third season of Black Mirror—a dark British fiction show that explores how technology often goes awry—the streaming service is running display ads with slightly creepy copy to win over viewers who use ad blockers.

“Hello ad blocker user. You cannot see the ad. But the ad can see you,” reads the copy. “What’s on the other side of your Black Mirror?”

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The Drum: Creative Work of the Month: J. Walter Thompson London, BBH Singapore, SapientNitro and more fight for the title

As October gives way to November it’s time to find our latest Creative Work of the Month.

From April we’ve been pitting our Creative Work of the Week winners up against one another to find the ultimate Creative Works winner for each month, with work from our European, US and APAC round-ups all competing.

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Mumbrella Asia: ‘Share the load’ wins Warc Asia strategy prize

BBDO India’s gender equality campaign ‘Share the load’ for detergent brand Ariel has won the top honours at the Warc Prize for Asian Strategy. The campaign, which won the grand prix at the APAC Effies, has also taken the Warc Asia grand prix.

Two other crusading campaigns from India, Ogilvy India’s Make Love Not Scars (MLNS), and MullenLowe Singapore and MullenLowe Lintas India’s joint effort on FutureChild for Lifebuoy also won golderin-johnson-jwt

Ad Age: JWT Welcomes Erin Johnson Back While Discrimination Lawsuit Carries On

JWT Communications Chief Erin Johnson has returned to the WPP agency today, two months after WPP lawyers said during a court hearing that the agency had requested for her to come back, but she refused. Ms. Johnson’s legal team told Ad Age at the time that JWT had “totally not” asked for her to return to work. She went on paid leave after filing the lawsuit in March.

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Ad Age: Leo Burnett Helps Turn The Chicago River ‘Cubby Blue’ for the Chicago Cubs

Chicago celebrated the Chicago Cubs with a World Series victory parade and rally Friday. And, in what could be described as a fitting nod to the end of a 108-year drought, a body of water was part of the festivities.

The Chicago River was dyed a blue hue known to fans as Cubby or Cubbie Blue. Until this week’s victory over the Cleveland Indians, the Cubs had not won the World Series since 1908.

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