Morning Update: New Star Trek series; Mulberry’s Christmas spot; Do mall Santas bring people in?; Meet Jupert

CreativityA Handbag Plays Baby Jesus in Mulberry’s Nativity-Themed Xmas Ad

As the battle for the U.K.’s best Christmas ads gets underway, Mulberry is one of the first out of the gates with this superb effort from Adam&Eve/DDB.

This year’s spot for the brand starts with a man giving his girlfriend a Mulberry handbag for Christmas in their new home, where they’re sitting on the floor surrounded by candles and packing boxes. As she gazes at it in ecstasy, they’re interrupted by visits from some local shepherds, and friends wearing party crowns and bearing gifts. The scene cleverly evolves into a modern-day version of a Nativity tableau — while the boyfriend nearly breaks the moment with his comment, “It’s just a bag?” It ends with the tagline #Mulberry Miracle.

AdAge: It Turns Out Shopping-Center Santas Actually Do Bring People in the Door

As a career-long photographer who happens to have an ample white beard, Mike Spiegel—sorry, make that Santa Mike Spiegel—can tell you all about the economics of the man in the red velvet suit. Several years ago, Spiegel was booked to appear as Santa at the visitors’ center of Pez candy headquarters in Orange, Conn., and he’s watched the gig grow ever since.

“The first year there was a good crowd. The second year the crowd tripled and then the next year it almost doubled again,” Spiegel said. “People want that photo every year—and they’re going to go out of their way to get it.”

The Guardian: Meet Jupert: yes, it’s a brilliant portmanteau of Jerry Hall and Rupert Murdoch!

Name: Jupert.

Age: 143.

Appearance: Suddenly, into our lives.

Jupert? Is it a new perfume? No.

A modern, non-gender-specific reboot of Rupert the Bear? No.

Something to do with hipsters? No. It is the portmanteau name of a new celebrity couple.

Jennifer Lawrence and Rupert Grint have got together? Wow, that’s inspiring news for gingers everywhere! No. It’s Jerry Hall and Rupert Murdoch.

AdAge: CBS Orders New ‘Star Trek’ Series for Its All Access Streaming Service

CBS Corp. will introduce a new “Star Trek” series in January 2017, but not on flagship broadcast TV network, the company said today. After a “special preview” on CBS, the new “Star Trek” will be available in the U.S. only on CBS All Access, the streaming video platform introduced last year for $5.99 per month.
That makes the new “Star Trek” the first original series created specifically for CBS All Access, which so far has offered viewers only live and on-demand programming that has already run on the CBS TV network.

Techcrunch: Apple TV App Store Tops 1,000 Apps: Games And Video Apps Dominate, But Discovery Is A Challenge

Developers have been digging into the Apple TV App Store data in the absence of category listings and a Top Charts section on Apple’s newly launched version of its media player device, which now, for the first time ever, has opened up to third-party applications. Apple had “hundreds” of applications live at the time of the TV App Store’s launch, though apparently not enough to build out dedicated category pages or rankings at that time. But these features will soon launch, we understand.

In the meantime, according to a number of unofficial sources, we can get a glimpse into which apps are finding early success on the TV App Store, including, not surprisingly, games and various video-related apps, for the most part.

Campaign UK:  Johnnie Walker unleashes 11 minutes of Jude Law racing to Monaco for a bet

The new film broke online yesterday (1 November) and stars Law, alongside Giancarlo Giannini (who was also in the first film) and Zhao Wei. In the ad, Law sets out to win a vintage car by taking part in a road race. Formula 1 stars Mika Häkkinen and Jenson Button also make cameos in the film.

The ad was created by Anomaly and directed by Jake Scott through RSA Films, and it is designed to position Johnnie Walker’s Blue Label whisky as the ideal luxury gift.

Johnnie Walker’s global brand director, Guy Escolme said: “An extension of the brand’s new ‘joy will take you further’ campaign, which shows that joy is the fuel of progress, The Gentleman’s Wager II promotes the idea that a little gratitude goes a long way, not least in delivering joy.


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