Morning Update: Nov 4 – Google’s Nexus 5 ad tugs on heartstrings; Coulson told news editor ‘do his phone’; Most shared ads of October

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Warning: Google’s First Nexus 5 Ad Will Make You Cry

“Google’s first ad for the new Nexus 5 smartphone will tug on your heartstrings.

The ad touts the smartphone’s camera, which can compensate for movement and pick out the best shots from a burst of photos by showing people celebrating and capturing images of wedding days across the globe. At the end, the commercial offers a simple tagline for the product: “Made to capture the moments that matter.””

The Guardian: Andy Coulson told news editor of Calum Best story: ‘do his phone’

“Andy Coulson instructed a senior executive on his newspaper to try to substantiate a tip-off about George Best’s son by telling him to “do his phone”, the jury in the phone-hacking trial was told by the prosecution as the case entered its third day.”

The New York Times: Two French Journalists Are Kidnapped and Killed by Gunmen in Mali

“Two French journalists were kidnapped and killed in northern Mali on Saturday, the French Foreign Ministry said, underscoring the continuing instability of a region retaken from fighters linked to Al Qaeda only eight months ago.”

Mashable: Watch the 20 Most-Shared Ads of October

“You know it’s been an interesting month in the marketing world when one of October’s most-shared ads centers around a woman talking about her bowel movements.”


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