Nick Baker named marketer of the year as Dumb Ways To Die dominates ADMA Awards

Tim Burrowes

November 3, 2013 7:26

Tourism Australia’s marketing boss Nick Baker has been named marketer of the year at the ADMA Awards.

Baker, executive GM of marketing for Tourism Australia, has overseen a string of successful campaigns for the organisation including the creation of one of the world’s most successful social media marketing strategies and the There’s Nothing Like Australia campaign.

Karen Ganschow chairman of the board of ADMA (the Association for Data-driven Marketing and Advertising) and GM of CRM for Westpac, said: “Nick led the way in showing the marketing and advertising community what was possible in the rapidly growing world of social media. We all need to follow our customers fast but sometimes we do not necessarily know how. Nick showed the ‘how’ with his programs.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

Al 3 Nov 13

Well done GPYR – agency of the year at ADMAs is great recognition!

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Mark Buckman 4 Nov 13

Congratulations Nick Baker. Over the past few years you have led a remarkable transformation of Tourism Australia’s marketing. Quality of the work and the innovation are admirable and serve as great benchmarks for the rest of the industry. I applaud ADMA for recognizing you with this award!

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