Morning Update: Nov 8 – Tea deters Zombies; Twitter soars in trading debut; Blunkett voicemail tapes found in NoW lawyer’s safe

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Yorkshire Tea Fends Off Heartbreak and Zombies With a Catchy Tune

“Here in the U.S., where 83 percent of adults are self-proclaimed coffee drinkers,tea is generally marketed as something genteel—a soothing beverage to be sipped while relaxing in your sitting room, not guzzled throughout the day from a giant Dunkin’ Donuts mug. But in the U.K., tea still reigns supreme as the hot beverage of choice, even among the younger set, about half of whom say they drink a cuppa every morning.”

The Wall Street Journal: Twitter Soars in Its Trading Debut

“Twitter Inc. shares soared in their trading debut Thursday, closing 73% higher than the initial public offering price set Wednesday evening. However, at $44.90, the shares closed below Thursday morning’s opening price of $45.10 on the New York Stock Exchange”

The Guardian: David Blunkett voicemail tapes found in NoW lawyer’s safe, court told

“Audio recordings of voicemails left by the former home secretary David Blunkett to a married woman with whom he was having a relationship were found by police in a safe at a lawyer’s office at the News of the World, the Old Bailey has heard.” Study: 96% of UK journalists use social media every day

 “Almost all of the UK journalists who responded to a study into social media and journalism have said they use such platforms every day.”

All Things D: Here’s How Much Twitter’s Top Dogs Are Worth This Morning

“Here, via Twitter’s most recent proxy filing, are the share totals for some of the company’s most prominent employees and officials, and what those are worth at $26 a share.*”

The New York Times: Disney and Netflix in Deal for Series Based on Marvel Characters

“The streaming TV service on Thursday said it had acquired a package of four drama series and one mini-series – about 60 episodes – based on the Marvel characters of Daredevil, Jessica Jones, Iron Fist and Luke Cage. Marvel and ABC Television Studios, divisions of the Walt Disney Company, will produce the programming, which will start to unspool on Netflix starting in 2015.”


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