Morning Update: Oct 17 – Ray Ban’s optical-illusions; Five marketing fails; Banksy targets McDonald’s; Google tools for journos
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?feature=player_embedded&v=dhuUhaNIWLQ
AdWeek: Watch Ray-Ban’s New Optical-Illusion Video. You Won’t Believe Your Eyes
“Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban’s Clubmaster line of sunglasses. Anamorphic illusions are made with objects or images that have skewed perspectives but look correctly proportioned from certain angles, and the effect works especially well with round objects. Could Ray-Ban turn this into a series?”
The Guardian: Fukuppy? Really? Here’s our top five marketing fails
“A Japanese refrigeration company rather unfortunately called Fukushima Industries has faced embarrassment this week, after it unveiled a cartoon egg mascot named Fukuppy. Not only did the name provoke amusement in the English-speaking world, it also seemed to suggest that the firm might be linked to the Fukushima disaster of 2011. “
Mashable: Ads During ‘The Big Bang Theory’ Are the Most Expensive
“The most expensive 30-second TV spot to buy this fall is during CBS’ The Big Bang Theory. It costs $326,260 per half-minute commercial aired during the show, more than $50,000 more than during the next most expensive show, The Voice.”
The Guardian: Nielsen launches cross-platform advertising measure
“Nielsen, the global information and measurement company, has launched a system to measure advertising effectiveness across TV and online.”
“There’s no shortage of talk these days about the challenges faced by female ad execs when it comes to the challenges of ascending through the ranks in agencies. The 3% Conference, built around the notion of the lack of support for female creative leadership in advertising, is once again upon us. Naturally, that has me thinking about what it means to be a woman in advertising, specifically one who works on the creative side of the building.”
AdWeek: McDonald’s Won’t Be Lovin’ This NYC Sidewalk Art Piece by Banksy
“Anti-Ronald McDonald art has a long, proud, often vomitous history. Banksy adds to that tradition today, unveiling a menacing Ronald having his giant shoes shined as part of his “Better Out Than In” artist residency on the streets of New York.”
Journalism.co.uk: Google launches site highlighting journalism tools on offer
“Google has launched a site dedicated to highlighting the portfolio of its tools which can be of particular use to journalists, outlining the functionality of each.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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