Morning Update: Oct 17 – Ray Ban’s optical-illusions; Five marketing fails; Banksy targets McDonald’s; Google tools for journos

Miranda Ward

October 17, 2013 9:10

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?feature=player_embedded&v=dhuUhaNIWLQ

AdWeek: Watch Ray-Ban’s New Optical-Illusion Video. You Won’t Believe Your Eyes

“Optical-illusion masters Brusspup buddied up with Ray-Ban for this anamorphic illusion video to show off Ray-Ban’s Clubmaster line of sunglasses. Anamorphic illusions are made with objects or images that have skewed perspectives but look correctly proportioned from certain angles, and the effect works especially well with round objects. Could Ray-Ban turn this into a series?”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.