Morning Update: Oct 18 – Verizon celebrates Halloween; Twitter’s Google hire; Why mobile ads don’t work

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Verizon’s Star Wars Fan Family Puts Other Halloween Costumes to Shame

“There’s a lot for Star Wars fans to love—and for nerdy parents to envy—in this new Halloween-themed spot from mcgarrybowen for Verizon. The highlight is definitely the eccentric costume selection, proving this family is more than your average Star Wars-crazed clan.”

The Guardian: Digital subscriptions to the Times and Sunday Times top 150,000

“News UK has revealed that the number of digital subscribers to the Times and Sunday Times has topped 150,000.

The two titles now have a total of 350,000 subscribers to their print and digital editions, including 200,000 who receive a daily newspaper on subscription.”

Mashable: Twitter Hires Google Advertising Executive Ahead of IPO

“Twitter has hired a Google advertising executive to be head of retail, as the company ramps up hiring and works to expand its business ahead of an initial public offering.

J.J. Hirschle, who directed media and entertainment advertising at Google, will be responsible for the team selling advertising products to retail companies, Will Stickney, a spokesman for Twitter, said Wednesday. He starts Oct. 28.”

AdAge: 3-D Printing Firm MakerBot is Droga5’s Newest Client

“Three-D printing is all the rage, but until now, most of the experimenting that’s been done in the space has come from professionals, hard-core DIYers and brands.

Enter Droga5. The New York agency has been tapped by MakerBot, which manufactures the technology, to work on communications and advertising.”

AdWeek: The Top 7 Reasons Why Mobile Ads Don’t Work

“A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here are the top seven reasons they steer clear of the ads on smartphones and tablets (with some Adweek commentary thrown in).”

The New York Times: Cameron Criticzes The Guardian for Publishing Secrets

“The battle lines hardened between the British authorities and The Guardian newspaper over its publication of material leaked by the fugitive American intelligence contractor Edward J. Snowden, when Prime Minister David Cameron accused the newspaper on Wednesday of damaging national security.”

The Guardian: Number of companies increasing marketing budgets hits 13-year high

“The number of companies increasing marketing budgets hit a 13-year high in the third quarter, as the UK advertising industry turns bullish after years of struggling to recover from the recession.”


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