Morning Update: Oct 29 – E-cigarette ad spotted in kids’ app; Phone hacking trial underway; Media outlets embrace events
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=PFYHF1w8w3g
AdWeek: Man Develops Friendly, Possibly Obsessive Feelings for Kindle’s Mayday-Button Woman
“Amazon’s three-ad series for the Kindle Fire HDX’s Mayday button, which allows a one-way video chat between users and Amazon experts who can troubleshoot problems, feels like the start of a romantic comedy. Not because it’s funny or cute, but more because it’s absurdly unrealistic.”
The Guardian: British American Tobacco apologises for advertising e-cigarette in kids’ app
“British American Tobacco has apologised after an advert for its Vype e-cigarettes brand was spotted in an iPad children’s app.”
Journalism.co.uk: How NYTimes, Guardian and ProPublica collaborated on the NSA files
“The Guardian was the news outlet to break the initial story on mass surveillance by the US National Security Agency (NSA), but by the end of August it had joined forces with first the New York Times and then ProPublica.
The Guardian, which has its headquarters in London, cited “pressure from the UK government” as a reason for bringing in US partners to work on documents leaked by whistleblower Edward Snowden.”
The Guardian: Phone hacking: trial of Rebekah Brooks and Andy Coulson gets under way
“Former News International chief executive Rebekah Brooks and David Cameron’s former spin doctor Andy Coulson have arrived at the Old Bailey in London on the first day of their trial on charges linked to phone hacking and alleged corrupt payments to public officials.”
NYTimes: Media Outlets Embrace Conferences as Profits Rise
“Financially struggling media companies are racing to add conferences, festivals and other live events to their business strategy, convinced they can provide a reliable revenue stream and expand the reach of their brands.”
Mashable: Are Facebook Ads Working? The Clicks Say Yes
“Days before Facebook unveils its Q3 earnings figures, multiple ad partners for the social network found that Facebook ads improved in nearly every metric in year-over-year and quarter-over-quarter comparisons.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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topics
Amazon
Andy Coulson
British American Tobacco
e-cigarettes
Facebook
phone hacking
Rebekah Brooks
