Morning Update: OK Go ride tiny Honda unicycles in new video; Tiffany & Co hires MEC for global media account; NBC picks Neil Patrick Harris to host new variety show

AdWeek: OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

“Does OK Go release albums? Like, full-blown records with multiple songs on them? I don’t know. I don’t care. Their videos are enough for all of us.

Japanese creative agency Mori is behind this one. (You may remember creative director Morihiro Harano, who created a giant xylophone in the woods in that 2011 smartphone ad.) Like all of OK Go’s videos, it’s amazing. I would put it up there with the great Rube Goldberg device video for “This Too Shall Pass,” but maybe not quite as high as the truly awesome collaboration with dance troupe Pilobolus on “All Is Not Lost.””

Campaign: Tiffany & Co hires MEC for $100m global media

“Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.

The review, which was handled by the New York-based Ark Advisors, kicked off in July. MEC beat its sister network MediaCom and Omnicom Media Group to the business, which it will run from New York.”

Mumbrella Asia: Mad Men studio boss questions value of ‘bite-size’ YouTube content that doesn’t last

“The CEO of the production studio behind TV hit ad show Mad Men said today that his company has been exploring ways to develop the YouTube clips found on multichannel networks into longer, filmic versions, but he was coy on whether an acquisition of an MCN by his company was in the pipeline.

John Feltheimer, CEO of Lionsgate Entertainment, said at the CASBAA Convention in Hong Kong today that his company had discovered thousands of content creators on the web, the trick was to “find one or two who can do longer form” material.”

The New York Times: NBC Picks Neil Patrick Harris to Host New Variety Show

“NBC has designs on resurrecting the prime-time variety format and says it believes it has the right star to build a hit around: Neil Patrick Harris.

The network announced Monday that it had signed Mr. Harris to a deal for 10 episodes of a music/comedy/sketch show, based on the long-running British series “Ant and Dec’s Saturday Night Takeaway.””


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