Morning Update: Parody of Gravity trailer set in Ikea; Coca-Cola focuses on Typhoon Haiyan relief effort; Bloomberg lays off staff
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Fun Parody of Gravity Trailer Is Set in That Other Huge, Terrifying Void: an Ikea
“Few things are more perilous and panic-inducing than getting separated from your companions in an Ikea—an experience that some young filmmakers have now captured in a perfect parody of the trailer for Gravity.”
British Journal of Photography: French newspaper removes all images in support of photographers
“To coincide with Paris Photo’s opening, French newspaper Libération has chosen to remove all images from its 14 November issue in a bid to show the power and importance of photography at a time when the industry is facing unprecedented challenges, say the newspaper’s editors”
The Guardian: Glenn Mulcaire in News of the World investigations team, hacking trial hears
“A News of the World reporter who interviewed the private investigator Glenn Mulcaire in 2002 about his football career has said that it was “generally known” at the time that he worked for the paper, the Old Bailey has heard.”
“Coca-Cola, one of the largest advertisers in the Philippines, has halted advertising in the archipelago and diverted its energies towards the Typhoon Haiyan (known locally as Typhoon Yolanda) relief effort. In an ad that ran in the national press today, the company said that it would put its advertising efforts on hold while the company scrambled resources towards helping people recovering from one of the worst typhoons ever to make landfall.”
The New York Times: Bloomberg Lays Off Staff in Sports and Culture
“Bloomberg News started laying off and reassigning employees on Monday, seeking to emphasize areas that promote growth and focus more on core subjects like finance and government.”
AdWeek: UN Women Take Famously Empowering Autocomplete Campaign Into Video
“UN Women sparked a global debate last month, surprising even the group itself, when their modest print campaign, The Autocomplete Truth, went viral across the Web. Now, the organization and agency Memac Ogilvy & Mather Dubai are back with a video extension of the campaign, as they hinted at in a recent interview with AdFreak. The clip is mostly a collection of great moments in the history of female empowerment, and I was a bit disappointed to see just one of the Google autocomplete examples at the end.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Morning update
News of the World
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Typhoon Haiyan
