Morning Update: PepsiCo CEO remembered; Popsugar’s Snapchat hack; ANA rebate report review; BBH’s top tier troubles

Ad Age: Pioneering PepsiCo CEO Roger Enrico Dies: a video showcase

Roger Enrico, the former PepsiCo CEO and cola war warrior who oversaw breakthrough, entertainment-fuelled marketing, has died.

Mr. Enrico, who was 71, spent 30 years at PepsiCo, including serving as CEO from 1996 to 2001, when he retired. His legacy includes overseeing ads that connected the cola to stars such as Michael Jackson, Tina Turner and Lionel Richie via the “Choice of a New Generation” campaign. Take a look at Enrico’s classic PepsiCo spots starring David Bowie, Michael Jackson, Chevy Chase, Donald Trump and more…

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.