Morning Update: PepsiCo CEO remembered; Popsugar’s Snapchat hack; ANA rebate report review; BBH’s top tier troubles

Suzan Ryan

June 3, 2016 8:39

Ad Age: Pioneering PepsiCo CEO Roger Enrico Dies : a video showcase

Roger Enrico, the former PepsiCo CEO and cola war warrior who oversaw breakthrough, entertainment-fuelled marketing, has died.

Mr. Enrico, who was 71, spent 30 years at PepsiCo, including serving as CEO from 1996 to 2001, when he retired. His legacy includes overseeing ads that connected the cola to stars such as Michael Jackson, Tina Turner and Lionel Richie via the “Choice of a New Generation” campaign. Take a look at Enrico’s classic PepsiCo spots starring David Bowie, Michael Jackson, Chevy Chase, Donald Trump and more…

Digiday: This hack brings ‘screenshot commerce’ to Snapchat

Snapchat is not an easy app to crack for brands and publishers looking to incorporate it into their digital sales strategies. It’s not as beautifully curated as Instagram, as easy to attract followers as Twitter, or as seamlessly shareable as Facebook. But there’s always a hack.

PopSugar’s CEO Brian Sugar thinks he’s found one that could open the door to commerce on Snapchat and finally introduce a way to make money through the app. Sugar built an e-commerce app, called Emoticode, a companion app to Snapchat that taps into a core social action taken by Snapchat users: the screenshot.

Ad Age: Industry Braces for ANA Report Expected to Reveal Rebate Collection

A new report slated to go public as soon as tomorrow is expected to find that agencies are collecting media rebates from vendors based on deals they make in the U.S., according to industry executives. The results are the product of an eight-month investigation by the Association of National Advertisers.

Campaign Live: Trouble at the top: Why agencies like BBH should focus on succession planning

It’s been a difficult few months for Publicis Groupe agencies Bartle Bogle Hegarty and Leo Burnett. Both of their respective management teams have been decimated by a series of departures – the most recent being BBH’s managing director Mel Exon, who is leaving to join The Sunshine Company as chief executive (she is pictured above beside former UK chairman Jim Carroll, who quit BBH last January).

Campaign Live: BBDO Bangkok promotes helmet that calls for help after a crash
BBDO Bangkok has created a GPS-enabled motorcycle helmet that call for medical help when it detects an impact.

BBDO Bangkok created the technology to help counter Thailand’s motorcycle accident problem—the country has the world’s second-highest number of crashes and 80 percent of fatalities happen on rural roads.

Mumbrella Asia: Andy Greenaway leaves Sapient Nitro, joins Dentsu Singapore as ECD

Andy Greenaway, one of the region’s most notable creative directors, has left Sapient Nitro after three and a half years running the creative department across Asia Pacific.

Greenaway was APAC ECD of the tech-meets-creative agency, and has joined Dentsu Singapore as executive creative director, and will report to the network’s APAC creative head Ted Lim,Campaign Brief Asia has reported.

Suzan Ryan

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