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Suzan Ryan

June 3, 2016 8:39

Ad Age: Pioneering PepsiCo CEO Roger Enrico Dies : a video showcase

Roger Enrico, the former PepsiCo CEO and cola war warrior who oversaw breakthrough, entertainment-fuelled marketing, has died.

Mr. Enrico, who was 71, spent 30 years at PepsiCo, including serving as CEO from 1996 to 2001, when he retired. His legacy includes overseeing ads that connected the cola to stars such as Michael Jackson, Tina Turner and Lionel Richie via the “Choice of a New Generation” campaign. Take a look at Enrico’s classic PepsiCo spots starring David Bowie, Michael Jackson, Chevy Chase, Donald Trump and more…

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Suzan Ryan

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