Morning Update: Pierce Brosnan’s Kia Super Bowl ad; P&G cuts marketing

https://www.youtube.com/watch?v=rSqqCI0LNHs

AdWeek: Pierce Brosnan Drives a Whole Different Kind of Getaway Car in Kia’s Super Bowl Ad

Kia has released an extended version of its 60-second Super Bowl ad, and it’s a really fun spot with Pierce Brosnan that manages to have its cake and eat it, too—by both celebrating and poking fun at over-the-top Super Bowl spots.

In the spot, the former James Bond is getting briefed by his agent on his role for the ad, which he assumes will be standard action-movie fare. Instead, the agent keeps comically lowering his expectations. It’s not a Bond-esque escapade, he explains—just a normal car-driving-through-the-mountain ad.