Morning Update: Piers Morgan to brand marketers: ‘Stop being so bloody boring’; PepsiCo exec has tough words for agencies

Alex Hayes

October 16, 2015 8:23

https://www.youtube.com/watch?v=2jSKMoXTvaQ

AdWeek: Ad of the Day: This Chills-Inducing Preview of Ronda Rousey’s Next Bout Is the Best Fight Promo Ever

It’s hard not to root for UFC world champion Ronda Rousey, but a cinematic promo for her next bout might just leave you undecided.

Clocking in at nearly 3 minutes, “Revolution” from production firm Mothership follows the lifelong trajectories of both Rousey and her Nov. 14 challenger, Holly Holm. We see Rousey witness her first judo bout at age 11, while 16-year-old Holm gets her start with her first tentative shots at a punching bag.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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2 COMMENTS

Brad 16 Oct 15

And yet still Pepsi does some of the worst marketing on the planet

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Honda Housey 16 Oct 15

Ronda’s promo is great. Using her mum and little sisters make it all the better. Although an accomplished athlete – Holly Holm will be lucky to see minute 2.

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