Morning Update: Reebok gives away shoes; LinkedIn debuts targeting; Facebook tracks nearby shoppers; GroupM’s most powerful man

Ad Week: If You Run Fast Enough Past This Reebok Ad, It Unlocks a Free Pair of Sneakers

Sneaker brands are fond of running challenges, and they can make for some cool ad stunts. Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner’s pace. Now, Reebok is getting into the fun, too.

Last weekend in Stockholm, the brand put up an outdoor ad equipped with a built-in speed cam and tracking technology to measure pedestrians’ pace. Anyone who ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes.

facebook tab on mobile

Ad Age: Facebook Now Helps Businesses See How Many Shoppers Are Nearby

A new initiative from Facebook, launched in November 2015, lets businesses see how many Facebook users are in the vicinity of retail stores, and even lets those businesses know who was exposed to its ads within the past month.

A new section within Facebook’s page insights tool allows marketers to get a better look at the foot traffic around individual business locations. The local insights tab is available for free to any business with a Facebook page that uses the page’s location features.

Reddit future forecast

The Verge: This is Reddit in 3016 as envisioned by a moderator

Reddit moderator Blair Erickson has unveiled a project that spent two years in the metaphorical oven — a Reddit twin that shows what he imagines the site will look like in 1,000 years. Reddit3016 is a fairly intricate project, as it’s covered in links to fake YouTube, Imgur, and Huffington Post spin-offs (MindTube, Hologer, and The Huffington Planet) that Erickson made himself.

One of the best jokes is a link to a “Holoflix” (3016’s Netflix, presumably) trailer for the next three chapters in the Bible — “everything after Mormonism no longer canon. Boba Fett crossover in works.” Another links to a photo of SpaceX’s Dragon crew capsule with the caption “check out my vintage ride!”

Dominic Proctor, President, GroupM

Forbes: The Man Behind The Media Agency Group That Controls 30% Of Every Media Dollar On The Planet

Dominic Proctor runs the world’s largest media agency, GroupM, which itself is the media arm of the advertising agency holding company behemoth, WPP.
GroupM’s collection of separate media organizations like Mindshare, MEC, Mediacom and Maxus, allows it to avoid conflicts with competitive brands. Some $100 billion in advertising flows through its placement services, accounting for nearly one out of every three media dollars in the world.  In a business where scale matters, GroupM offers scale of staggering proportion.
IPA diversity goals

Fourteen agencies and companies in the industry have signed up to the IPA’s diversity goals. Adam & Eve/DDB launched a campaign around the IPA’s objectives last week urging agencies to make the most of the extra day this leap year. The move was backed by Twitter, Campaign and the IPA, which have joined Adam & Eve in making the pledges.

The IPA is asking companies to pledge that: 40 per cent female representation in senior positions by 2020; 15 per cent black, Asian and minority-ethnic representation in senior positions by 2020; to eliminate unconscious bias through training; to raise awareness of flexible or agile working policies.


Ad Age: LinkedIn Debuts New Targeting Feature for Marketers

Nearly three weeks after shutting down its ad network, LinkedIn on Tuesday introduced a service letting marketers run targeted campaigns on a large scale, capable of targeting people at up to 30,000 companies at once.

Advertisers using the service, called LinkedIn Account Targeting, are able to present a list of companies they’d like to reach, which LinkedIn will cross-reference against the 8 million businesses in its network.

Kaumudi Goda

Kaumudi Goda, Southeast Asia HR manager for Dentsu Aegis Network

Mumbrella Asia: Dentsu Aegis Southeast Asia HR managers exit

Dentsu Aegis Network is letting go its human resources manager for Southeast Asia and another member of the same team has resigned, Mumbrella understands.

Kaumudi Goda, Southeast Asia HR manager for Dentsu Aegis Network, is to move on after less than a year in the job.

Her departure comes about a month after the exit of four members of the Southeast Asia team reporting to Dentsu Aegis Network CEO Dick van Motman.

Rebekah Brooks

Financial Times: UK newspapers rewriting the story

Rebekah Brooks looked to have completed a staggering comeback. The former tabloid editor had not only been acquitted of all criminal charges of phone hacking and payments to public officials, she had also managed to resume her career in September where she left off: as chief executive of Rupert Murdoch’s UK newspaper operations.

There was one hitch, the newspaper business itself had changed in the four years Ms Brooks had been away. Even for an industry that has become accustomed to financial beatings, 2015 was brutal. Print advertising in the UK fell by 112m pounds, according to estimates from Enders Analysis, equivalent to half Fleet Streets’s aggregate profits, or the combined wage bills of the Times, Sunday Times and the Daily Telegraph.

Don Anderson and Andrea Edwards

Mumbrella Asia: Don Anderson leaves We Are Social and steps down as ACMA chair, Andrea Edwards named executive director

Don Anderson is moving on from We Are Social where he has been regional managing director since August last year, and is stepping down from his position as chairman of the Asia Content Marketing Association.

Anderson joined We Are Social from PR agency Fleishman-Hillard as Singapore MD in May 2014, and moved into the regional role eight months ago.He took on the ACMA chairmanship in 2014.

In an email to ACMA members, Anderson wrote: “For the association to continue to evolve, I believe it is best that I step aside and allow another ‘voice’/‘champion’ take it from here. It’s closing in on two years since I took up the role, and we’ve seen great advancement in the past year thanks to your contributions and ceaseless energies.”


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