Morning Update: Ronald McDonald launches Taco Bell breakfast; PETA protests against Air France ‘monkey cruelty’

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast

“When  you’re a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches?

Well, first you find Errol Morris. Then you find a bunch of guys named Ronald McDonald and feed them breakfast tacos.

Morris, one of the most respected directors in film and advertising, worked with Deutsch L.A. to film spots that feature real people named Ronald McDonald enjoying Taco Bell’s new breakfast menu items, like the A.M. Crunchwrap and Sausage Flatbread Melt.”

Town and Country: Lachlan Murdoch’s Ascent to the News Corp Throne

“In 2005, Lachlan Murdoch walked away from a worldwide media empire that could have been his. Now, after nearly a decade of exile, power struggles, and near-catastrophic scandals, the firstborn son of Rupert is on the verge of claiming the News Corp throne.”

Mumbrella Asia: Animal rights group protests against Air France ‘monkey cruelty’ outside Singapore offices

“As part of a global pressure campaign against Air France, a barely clothed woman smeared in fake blood protested against the transportation of monkeys for experiments outside the company’s offices in Singapore today.

The protest, for the People for the Ethical Treatment of Animals (PETA), is over Air France’s policy of shipping primates to laboratories “where they are caged, cut into, poisoned and killed,” the group said in a statement.”

The Guardian: Rebekah Brooks’s PA denies lying about knowledge of police inquiry

“Rebekah Brooks’ former secretary has denied telling “a lie” in previous evidence when she said she was not aware of a police investigation at News International until 4 July 2011, the day the Guardian reported that Milly Dowler’s phone had been hacked.

Under cross-examination by the prosecution at the phone-hacking trial on Thursday, Carter said that she would have been aware of matters related to the police investigation into the News of the World following the arrests of journalists at the paper in the spring of 2011.”

AdWeek: Kit Kat Just Created Its Own Unofficial Lego Set, and It’s Awesome 

“Break me off a piece of this awesome homage to Lego from the marketing folks at Kit Kat.

Chances are, whenever you eat a Kit Kat, you think to yourself, “Now if only I could deconstruct this candy bar and construct insane little creatures out of the pieces.”

Well, your oddly specific dream can now be a reality. According to this flickr set, there are Lego people hidden inside the bars of chocolate, and you can make planes, beavers, dinosaurs, WHATEVER YOU WANT out of the pieces. The chocolatier notes this project is “a tribute from Kit Kat to Lego, builders of one of the best breaks ever. This is not an official Lego product.””


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