News

Morning Update: Samsung launches first UK Christmas TV campaign; 10 most watched ads in October

Campaign: Samsung launches first Christmas TV campaign in the UK

“Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.

The electronics company will release two ads as part of the campaign. The first, “all wrapped up early”, will air tomorrow during ITV’s I’m A Celebrity: Get Me Out Of Here. The second, “Christmas round ours”, will air on TV on 24 November.”

AdWeek: The 10 Most Watched Ads on YouTube in October

“Dogs were a big deal on Adweek and Google’s YouTube Ads Leaderboard in September. But October was all about the cats.

Friskies and BuzzFeed teamed up for another installment of “Dear Kitten” and got all the way to No. 2 on the October leaderboard, ranking the 10 most-viewed ads posted to the site during the month. Taylor Swift and her house full of kittens also made the list, at No. 5.”

The New York Times: Sony Executive Is Cautious as Music Streaming Grows

“Taylor Swift’s feud with Spotify continues to reverberate throughout the music industry, with a top Sony executive questioning the value of free music as streaming services grow around the world.

At an investor conference in Tokyo on Tuesday, Kevin Kelleher, the chief financial officer of Sony Music Entertainment, was asked about Ms. Swift’s recent decision to remove her catalog from Spotify. The streaming service has both paid and free tiers, and Ms. Swift apparently withdrew her music because Spotify would not make it available only to paying subscribers, who contribute the bulk of Spotify’s revenue.”

AdAge: Time Inc. Locks in Outbrain’s Headline Recommendations in $100 Million Deal

“Time Inc., the nation’s largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.’s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous content-recommendation widgets help push traffic around the web. The pact is worth more than $100 million to Time Inc.

As a “content recommendation” or “content discovery” company, Outbrain puts links beneath articles published across a variety of websites, including CNN.com, Slate and ESPN. Media companies and marketers pay Outbrain to place those links on publishers’ sites in order to drive traffic to their content. Outbrain shares this revenue with the publishers where the links appear.”

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