Morning Update: Samsung says call your mother, Oculus Rift release announced

AdWeek: Samsung’s Funny Mother’s Day Ad Reminds You How Bad Your Mom Is at Texting

Mother’s Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there’s definitely weep fatigue setting in. Which is why this Samsung ad, “#TextsFromMom,” is a such a breath of fresh air.

The R/GA spot looks at how your mom probably uses text messaging—or rather, misuses it. The whole thing is pretty funny, and nicely pokes fun without getting too mean. And it sticks the landing by reminding you that you shouldn’t be texting with Mom at all this Sunday.

Marketing Magazine: Coke spot encourages consumers to ‘Choose Happiness’ (and drink Coke)

Rapper and producer HT provides the rousing soundtrack to a new epic ad from Coca-Cola, which bombards viewers with vignette after vignette.

The ad shows including of young people partying, a sports stadium invaded by fans, a transvestite, an Olympics winner with Down Syndrome and a protester squaring up to a policeman’s riot shield.

New York Times: Al Jazeera America, Its Newsroom in Turmoil, Is Now the News

Nearly two years ago, Ehab Al Shihabi, the chief executive of Al Jazeera America, took the stage at the Aspen Ideas Festival and proposed something grand: An American cable news station that would be thoughtful, probing and smart.

This station would dispense with shouting heads and conduct real investigations, and with financing from the deep pockets of the Qatar government, it would have a budget to match its ambitions. The benchmark for success was to produce quality journalism and “to win the mind and the heart of the American audience,” Mr. Al Shihabi said. And what else?

Mashable: It’s official: Virtual reality headset Oculus Rift is coming in early 2016

The first virtual reality headset to make waves finally has a full release date. The Oculus Rift headset will be available as a full product at retail during the first quarter of 2016, its maker Oculus VR announced Wednesday morning.

Oculus VR hasn’t released a price or exact release date for the consumer version of the Oculus Rift, only promising it will ship with “compelling content, a full ecosystem, and a fully-integrated hardware/software tech stack designed specifically for virtual reality.”

The Oculus Rift was first revealed as a Kickstarter project in August 2012, raising more than $2.4 million dollars by offering $300 kits directly to developers interested in virtual reality.

Oculus Rift

Oculus Rift


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.