Morning update: Samsung teams up with Avengers, brands salute defeated Pacquiao
https://www.youtube.com/watch?v=f0vk87z3sPA
AdAge: Marvel, Samsung’s VR experience throws you into epic Avenger’s battle
To promote the new Galaxy S6 phone and Samsung’s tie-up with the upcoming “Avengers: Age of Ultron” film, which hits theaters tomorrow, Samsung and Marvel worked with 72andSunny to create a film and mobile campaign that also happens to promote the electronics giant’s Gear VR headset.
It begins with “Assemble,” a pair of online “recruitment” films directed by “The Amazing Spider-Man’s” Marc Webb. They show a young boy, a female engineer and pro athletes – surfer John John Florence, soccer star Lionel Messi, Green Bay Packers running back Eddie Lacy and cyclist Fabian Cancellara – receiving mysterious suitcases that match each to an Avenger and send them to a secret hideout.
Ad Week: Here is Carlsberg’s response to the Protein World Ads
It’s about time someone lightened the mood around those controversial Protein World ads in England. And of course it’s Carlsberg that’s done so—spoofing the campaign with a topical ad that suggests an alternative to being “beach body ready.”
“You don’t need #ProbablyTheBest body to enjoy a beer on the beach, or in your local pub. Budgie smugglers optional,” the brewer said in tweeting out the image above (and using a colloquialism that refers to Speedo-style swimming trunks.)
Carlsberg even appears to have gone the extra mile by posting its version of the ad next to the Protein World ads in the London Underground.
Mumbrella Asia: Brands salute defeated Manny Pacquiao
Brands in the Philippines took to Twitter to express their support for Manny Pacquiao, the local boxing great who was defeated by Floyd Mayweather in what was billed as the fight of the century.
Among them were Kit Kat, McDonalds and KFC.
Campaign Live: Martin Sorrell’s pay leaps 44 per cent to£43m
WPP’s chief executive Sir Martin Sorrell was £42.9m last year, a 43.0 per cent increase on 2013.
The sum, which was confirmed in the WPP annual report published today, means he remains the most highly paid chief executive in the FTSE 100.
Most of the increase came from a rise in his long-term share incentives, which grew from £22.7 million in 2013 to £36 million in 2014.
The £36 million bonus came from WPP’s discontinued Leadership Equity Acquisition Plan (Leap), which is tied to the company’s performance.
The Guardian: Sky signs deal to handle Channel 5’s£250m ad sales
Sky has struck a deal to handle Channel 5’s £250m TV ad sales business, thwarting Channel 4’s hopes of expanding its own advertising sales operation.
The satellite broadcaster has extended its existing deal with Viacom, which acquired Channel 5 from Richard Desmond last year, to handle the TV ad sales for its portfolio of channels until 2020.
Channel 5 has been handling its own TV ad sales, but Viacom’s new deal means its commercial airtime will now sold by Sky’s sales team alongside its other 17 channels which include MTV, Nickelodeon, Comedy Central and Spike.
