Morning Update: Santa subs polar bears in Coke’s holiday ad; Miranda Kerr in Swarovski Christmas ad
https://www.youtube.com/watch?v=-wnmmusPMAM
AdAge: Santa Subs for Polar Bears in Coke’s Holiday TV Ad
“Coca-Cola is putting its polar bears on ice and bringing back Santa Claus for this year’s holiday TV campaign.
The campaign, called “Make Someone Happy,” was created by Coca-Cola Germany with Ogilvy and was adapted to the U.S. market by Coca-Cola North America. Wieden &Kennedy, Portland, handles social and digital for the effort, which is set to Jimmy Durante’s vocals of the song.”
Mumbrella Asia: Coke China offers cash for ads in crowdsourcing hunt for ‘refreshing creative ideas’
“Coca-Cola has launched a crowd-sourcing competition in China that offers cash prizes for the best TV and print ads that “inspire a craving for Coke.”
The contest challenges entrants to create an “expression of what makes a Coke so desirable to YOU” in 30-second video and print entries.”
https://www.youtube.com/watch?v=VHQck0Ln9Kc
Campaign: Swarovski “Christmas collection” by House and Holme
“Swarovski’s first UK Christmas ad features the model Miranda Kerr and a soundtrack by Pharrell Williams. House and Holme created the spot, which will break on ITV and Channel 4 on 26 November and run for four weeks. The soundtrack, My Mind, was recorded by Williams exclusively for Swarovski.”
https://www.youtube.com/watch?v=oPp1XrQjfe8
AdWeek: The ‘Camp Gyno’ Girl Is Back in a Remarkable Trailer for Her Father’s New Book
“You remember “Camp Gyno,” the 2013 viral video for tampon subscription service Hello Flo in which the first girl to get her period at summer camp becomes a tyrant, dispensing products and advice like she’s dealing drugs.
The star of the ad, Macy McGrail, was a big part of its success. (It has almost 10 million YouTube views to date.) She had just the right mix of adorableness and menace, and made the character hilarious and memorable.
Well, now McGrail is back in another interesting ad—an almost three-minute-long, impressively cinematic trailer for a book called Surviving Middle School, which her father, Dave McGrail, has published as a kind of entertaining guide book for 4th to 7th grade girls.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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