Heinz’s Big Game spot is going to the dogs—literally.
The company today released its 2016 Super Bowl spot from creative shop David in Miami. The 30-second ad, part of a larger campaign called “Meet the Ketchups,” is meant to introduce Heinz’s family of condiments to consumers and will air during the third quarter.
Of course, the company decided the best way to introduce said condiment family was to show a bunch of weiner dogs in hot dog costumes running to a family dressed in Heinz condiment costumes.
So, how will your new Twitter timeline look? With the caveat that some things could change in the final shipping version: a lot like the old timeline. Here are a couple of screenshots from a tipster who has been in the test group for several months:
Amazon unveiled its full Super Bowl commercial the day before the big game.
In the 30-second spot created by Leo Burnett, Alec Baldwin and Dan Marino use Amazons Echo, its voice-controlled assistant, to throw jabs at one another.
“Alexa, how many championships has Dan Marino won,” Mr. Baldwin asks. To which Alexa replies, “Dan Marino has one zero championships.”
Red packets ✔Awkward questions ✔Reunion dinners ✔Netflix ✔#NetflixTogether
Posted by Netflix on Friday, 5 February 2016
Netflix is running a series of social videos to promote the streaming movie service as part of a new Chinese New Year tradition in Asia, where the service has recently launched in a number of markets.
On the company’s Facebook page, Netflix positions itself along with red packets, awkward questions and reunion dinners in a video that combines footage from Netflix movies and content created by the company’s Asia agency The Secret Little Agency.
Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue – the largest number in a March issue in the 100-year history of the magazine.
It represents a year-on-year increase of 27 pages carrying ads, including from brands such as Apple, UBS, and Issey Miyake. Debut advertisers include designer label Christopher Kane and ba&sh, the women’s clothes brand.
Vogue said it would also take out press ads for the March issue – billed as an International Collection Special – in The Times and The Evening Standard.
Continuing the string of brand-tie ups, Derek Zoolander has appeared on the Instagram feed of Barbie.
As the sequel to Zoolander his cinema screens, a Ken Doll-esque version of the film’s leading man – played by Ben Stiller – has been pictured taking Blue steel-selfies, challenging her to a catwalk-off, an enjoying an LA ‘staycation’.
There’s even an appearance by Hansel, played by Owen Wilson, and Penelope Cruz’s Valentina.
Digiday: WSJ drops publisher frenemy LinkedIn’s share button
For business publishers, LinkedIn has been something of a frenemy. But now, The Wall Street Journal has gone full-on hostile by dropping its LinkedIn sharing button from its article pages.
It could well be that the social network for professionals wasn’t driving a lot of traffic for the Journal, which it isn’t doing for publishers generally. A Journal spokesperson didn’t offer much in the way of explanation other than to say the share buttons were removed as part of a larger article redesign that involved reevaluating share functions. The Journal didn’t give LinkedIn much love pre-redesign, either, when the LinkedIn share button was relegated to the “other” button, after even Google+ and Evernote.
Publishers have a love-hate relationship with the big platforms, but while other publishers are generally publicly diplomatic about them because they depend on them for referral traffic, the Journal’s parentage has been openly contemptuous of LinkedIn. In a speech last summer, Journal parent News Corp’s CEO Robert Thomson slammed LinkedIn (along with Facebook and Google) as a “spammer” that distributes other publications’ work. “They now see themselves as a news distributor, and news organizations who cozy up too closely to them are guilty of techno trendiness,” he said.