Morning Update: Say more with Tweets; Netflix reveals why She Rules; Star Wars introduces female action figure

Twitter on smartphone

Ad Week: Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit

Starting today, the 140-character limit for tweets will only include text—as in letters, numbers, symbols or spaces. It’s also letting you become a little more multimedia-happy.

In the past, photos, GIFs, videos and polls counted against the 140 allotted characters, crunching one’s ability to write. Now, Twitter users will be able to add such imagery without limiting the volume of their prose.

Ad Week: Netflix Almost Rescued the Emmys With This Great Ad About Powerful Women

As the Emmys wrapped up, there was a noticeable difference in how the Television Academy presented the nominees for each of those categories.

When it came to the actors, viewers got a taste of the actual performances they had given before Rami Malek accepted the trophy for his brilliant turn in Mr. Robot. The women nominated for best actress were not given the same treatment.

Ad Age: The Force Is With Females in ‘Star Wars’ Marketing This Year

Last year there was a backlash when female protagonist Rey was suspiciously absent from the majority of the early marketing of Star Wars: The Force Awakens. So stores are treading very carefully this year and preaching a message of inclusion with their marketing ahead of the December 16 release of Rogue One: A Star Wars Story. Target and manufacturer Hasbro have both said that Jyn, who is played by Felicity Jones, will be featured in toys.

Mumbrella Asia: Tiger Jams reaches 5m views milestone

Tiger Beer has reached a milestone with the platform it launched in May to back unknown music talent in Asia, passing the 5m video views mark.

Tiger Jams, devised by Singapore’s The Secret Little Agency, saw three undiscovered acts from Malaysia and Thailand chosen to jam together with acclaimed musicians and produce an original song accompanied by a visual artist.

Silhouette of stressed business woman in the office.

Campaign Live: The stress report: why employee well-being is the new bottom line

The heady combination of long hours, alcohol and hypermasculinity just isn’t the draw it once, if ever, was to potential employees in the creative industries. Trend forecasters believe that Generation Z will effectively call a temporary ceasefire on the so-called ‘war for talent’ not just because they are not prepared to make the sacrifices of previous generations, but because they view their own well-being and mental health as the ultimate bottom line.


Ad Week: Nielsen Will Complete Its Total Audience Measurement Rollout by March

Almost a year after taking the wraps off its multi-platform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total content ratings, or TCR, by March 1.

Currently, the company has given access to the data—which includes apples-to-apples measurement of all viewing across linear TV, DVR, VOD, connected TV devices (Roku, Apple TV and Xbox), mobile, PC and tablets—to the 50-plus participating TV and digital media brands that have been involved in the evaluation process. Until Aug. 1, those networks and brands only had access to their own data and no one else’s.


Campaign Live: Cannes Lions owner Ascential hires Stephen Martincic as top marketer

Ascential, the owner of Cannes Lions, has appointed former FCB Global executive Stephen Martincic to the newly created role of chief brand and marketing officer. Martincic will report to Duncan Painter, the chief executive of Ascential, and has been tasked with managing all aspects of brand strategy to help grow the company.


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