Morning Update: Why scripted TV is dying; Beck’s creates beer cap camera; AT&T ‘massive’ creative review; Girls on Stanford assault


Ad Age: Scripted TV Is Dying a Slow Death

At the risk of indulging in the sort of hyperbole that is the default mode of sports-related panel shows, live programming is pretty much the only thing keeping the Big Four broadcast networks from tumbling into the abyss.

According to a MoffettNathanson analysis of 2015-16 C3 ratings trends for TV programming throughout the day, sports now accounts for more than one-third (34%) of all deliveries of viewers in the 18-to-49 demo, making it the single most significant category by a wide margin. Another live segment, news, serves up 17% of targeted ratings points, tying drama for the No. 2 slot.

Ad Week: Beck’s Created a 360-Degree Camera That Fits Into a Beer Bottle Cap

Beer brand Beck’s and BBDO Germany have come up with a clever way to hide technology into its products that doubles as a bit of free promotion.

The team created a tiny camera that fits on top of a beer bottle. The gadget sticks to iPhone cameras and uses a mirror to let consumers shoot footage at a 360-degree angle.

AT and T building

Ad Age: AT&T Holds Massive Review for U.S. Creative and Media

AT&T, the nation’s second largest advertiser, is holding a massive review for its U.S. creative and media accounts.

The company is seeking one holding company solution for the vast majority of its advertising. Omnicom and WPP are the only holding companies invited to the review, which is being overseen by MediaLink. Omnicom’s BBDO handles creative for the AT&T brand, while WPP’s MEC fields media and Grey handles creative for DirecTV.

Creativity Online: In Wake of Stanford Sentencing, the Cast of ‘Girls’ Delivers a Powerful Message About Sexual Assault

“Girls” creator and actress Lena Dunham and her co-stars Jemima Kirke, Allison Williams and Zosia Mamet, have spoken out in support of the woman involved in the Stanford rape case and other sexual assault survivors in a new video released through media company “Now This.”

“I dedicate this to the brave survivor in the Stanford case who has given so much to change the conversation,” she wrote when she introduced the video on Twitter.

Illustration of business presentation and pie chart

Mashable: Why American ad agencies are being accused of having secret agendas

American ad agencies routinely use hidden business arrangements to boost profits without their clients’ knowledge, according to an explosive new report from the Association of National Advertisers.

The report says that these undisclosed dealings, such as rebates awarded by media companies based on how much agencies spend or pressure to do business with agencies linked to a parent company, are “pervasive” across the U.S. media-buying industry.

Ad Age: Jack Daniel’s Boosts Marketing Spending as It Marks 150 Years

Jack Daniel’s is boosting media spending and rolling out several big events as it celebrates its 150th anniversary and status as America’s oldest distillery, Brown-Forman executives said Wednesday.

The whiskey brand will erect “pop-up distillery experiences” in several major metro markets and introduce limited-edition products, including a Jack Daniel’s 150th anniversary bottle, executives said on an earnings call Wednesday. One special edition bottle will be priced around $100, executives said.

virgin media EPL sponsorship

Campaign Live: Virgin Media signs first Premier League sponsorship with Southampton FC

Virgin Media will kick off the club’s 2016-17 season as main sponsor in a move the company claims places it “at the heart” of English football.

The pair will develop a number of fan-focused initiatives to kick off the sponsorship. The financials of the deal have not been made public. Virgin Media replaces tech brand Veho as main club sponsor. The aim is to boost public awareness of the pay-TV company’s relationship with football, particularly against large-scale marketing activity from BT Sport and Sky around the Premier League.


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