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Ad Age: Scripted TV Is Dying a Slow Death

At the risk of indulging in the sort of hyperbole that is the default mode of sports-related panel shows, live programming is pretty much the only thing keeping the Big Four broadcast networks from tumbling into the abyss.

According to a MoffettNathanson analysis of 2015-16 C3 ratings trends for TV programming throughout the day, sports now accounts for more than one-third (34%) of all deliveries of viewers in the 18-to-49 demo, making it the single most significant category by a wide margin. Another live segment, news, serves up 17% of targeted ratings points, tying drama for the No. 2 slot.