Morning Update: the rise of selfie journalism; China bans news reporting; Usain Bolt origin story; Guardian losses escalate
The work of 27-year-old journalist Yusuf Omar, from the Hindustan Times in India went viral on July 14 after he used Snapchat to interview survivors of sexual abuse through a powerful and unique technique – Snapchat filters. The filters allowed the women to shield their identities and tell their stories for the first time without fear of being subject to the societal stigma surrounding rape.
Ad Age: China Bans Internet News Reporting As Media Crackdown Widens
China’s top internet regulator ordered major online companies including Sina and Tencent Holdings to stop original news reporting, the latest effort by the government to tighten its grip over the country’s web and information industries.
The Cyberspace Administration of China imposed the ban on several major news portals, including Sohu.com and NetEase, Chinese media reported in identically worded articles citing an unidentified official from the agency’s Beijing office.
https://youtu.be/6b03jWW70kc
Ad Week: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade
We’ve learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he’s appeared, avenging his ancestors, as the Grim Reaper) … and loves McNuggets.
But in a fresh piece in its “For the Love of Sports” campaign, Gatorade digs deeper still. “The Boy Who Learned to Fly” is an origin story for the one man who can probably give you whiplash just by sauntering past you.
Guardian Media Group operating losses have escalated by a further £10m to £68.7m for the year to the end of March.
The Guardian and Observer publisher briefed in March that operating losses were expected to be £58.6m. But the FT reports that the final audited figure, to be released on Wednesday, will be even higher. GMG declined to comment, but Press Gazette understands that the FT’s numbers are correct.
https://youtu.be/0WySrMGpafc
Campaign Live: Sky Sports customers get free fibre broadband in pay-TV war with BT
Sky Sports is offering free Sky Fibre as part of its marketing push for the start of what it calls its “biggest season ever” of Premier League football, which includes a record 126 live TV games and digital video clips for the first time.
BT’s broadband customers have got free TV football since 2013. It has 42 live Premier League games this season.
His appointment comes soon after Omnicom Australia boss Leigh Terry was named IPG Mediabrands’ new APAC CEO, and Scott McBride was hired from Ogilvy as chief digital officer.
Campaign Live: Pixar inside out: What adland can learn from the storytelling masters
Matthew Luhn knows a thing or two about storytelling. As Pixar’s story supervisor and self-described “king of gags” at the animation studio, Luhn has spent more than 20 years working his magic on films including the Toy Story trilogy, Monsters, Inc and Finding Nemo.
Watch any of Pixar’s 17 movies and you’ll see a storytelling masterclass in action. The films make it look easy but pull back the curtain and you’ll find an intensive four-year process that involves thorough research, consultations with experts and the use of data to enhance creative expression.
Campaign Live: Nintendo shares slide after Pokémon Go warning
Shares in Nintendo have plummeted after the video games giant said the success of the highly popular Pokémon Go smartphone game would have a limited impact on the company’s profits.
Nintendo’s shares had more than doubled in value since the game launched on 6 July, but following the announcement shares dropped by 17%
